Senior Demand Generation Manager

2 days ago

Singapore Snowflake Full time

There is only one Data Cloud. Snowflake’s founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

We are looking for a team member who embodies our company values, exudes creativity, has a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of APJ’s business.

AS SENIOR DEMAND GENERATION MANAGER AT SNOWFLAKE YOU WILL:

- Build and execute a go-to-market strategy for long term growth and success.
- Be part of the APJ Marketing leadership team, identifying and supporting marketing goals for the region.
- Drive campaign initiatives aligned with the global demand generation strategy and localize them to generate qualified leads and pipeline in APJ.
- Create and maintain a calendar of programs that is in line with the regional APJ marketing team goals.
- Collaborate cross functionally with the wider demand generation team including digital marketing to ensure we are promoting localized content on our inbound channels.
- Implement testing methodologies to enhance the demand creation process, including response and conversion rates.
- Set goals and define metrics for all campaigns.
- Analyze campaign results in detail, draw insights, and make data-based adjustments. What worked? What didn’t? How many campaign responses did we drive? What pipeline did we drive?
- Work closely with our SDR team to keep them informed about ongoing campaigns and design follow-up.

OUR IDEAL SENIOR DEMAND GENERATION MANAGER WILL HAVE/BE:

- 8+ years of demand generation experience working with a multinational company going through hyper-growth.
- Experience bringing global campaigns and localizing for APJ markets.
- Experience of creating programs that work at each stage of the buyer’s journey to add value, create engagement, and drive action.
- Confident in managing numerous projects simultaneously, and have a strong sense of responsibility, accountability, and urgency in everything you do.
- Hands-on execution ability with effective project and time management
- A great storyteller internally by reporting on success and learning moments, and externally through targeted campaigns.
- A data-driven approach to everything you do.
- Experience with marketing software such as Marketo, Drift, Salesforce, 6sense, Intellimize, Uberflip, virtual event platforms, and more.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

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