Marketing Analytics Intern, Digital Experience

1 day ago

Singapore NLB National Library Board Full time

[What the role is]
The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.
We can offer you:

- A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
- An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
- An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

You will be working on marketing analytics as an Intern under Digital Experience.

**[What you will be working on]**
- Study data visualisation needs and current data collection methods.
- Review DEM’s data collection methods for social media, media buy reports, update documentation on marketing stats collation and propose improvements for increased work process efficiency and long-term data accuracy.
- Conduct research and experiment on data extraction and visualisation tools and formulate proposal on recommendations.
- Assist with organising and pulling stats for benchmarketing and quarterly reports.

**[What we are looking for]**
- Background in marketing analytics, including marketing & behavioural research preferred
- Familiarity with data visualisation and storytelling
- Computational thinking and problem solving
- Good sensemaking and organisational skills
- Interest in using data to create actionable insights

Duration: min 12 weeks

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