Marketing Manager
3 days ago
The Marketing Manager (China) will be responsible for the spectrum of marketing responsibilities for the China Desk. He/ she will be the point of contact for the China Desk, Singapore and coordinate the various marketing activities, as well play a key role in cultivating positive brand perception of the Sing-Ed Global Schoolhouse (SEGSH) schools.
The Marketing Manager (China) will be required to be able to communicate with Chinese-speaking parents and to travel to China as and when required.
**Responsibilities**:
- Set up and be the Main Coordinator / Point of Contact for the China Desk in Singapore;
- Strategize, plan, and implement various marketing activities and campaigns;
- Managing all marketing for the China Desk;
- Support SEGSH schools with increase their brand recognition;
- Coordinate marketing campaigns with various stakeholders;
- Garner exposure for the Company by public relations;
- Ensure the marketing materials stay within company brand guidelines;
- Plan and implement promotional campaigns;
- Manage and improve lead generation campaigns, measuring results;
- Overall responsibility for brand management and corporate identity;
- Prepare both online and offline marketing campaigns;
- Monitor and report on effectiveness of marketing communications;
- Create a wide range of different marketing materials;
- Work closely with designers and assist with new product launches;
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives;
- Analyse potential strategic partner relationships for company marketing;
- Any ad-hoc tasks as assigned by Management.
**Job Requirements**:
- Bachelor degree or higher (preferably in marketing related area)
- Minimum of 3-5 years in a marketing environment
- Management experience is valuable
- Strong creative outlook
- Proactive, with strong initiative
- Exceptional communication skills
- Collaborative
- Creativity and experience in message delivery
- Experience in marketing for audiences in China and South East Asian countries
- Absolute fluency in English.
- Fluency in Mandarin to liaise with overseas stakeholders
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