Senior Social Media Insights

3 days ago

Central Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Role Summary**:
Senior Social Media Analyst for a major tech brand in APAC. You'll own campaign measurement and social listening to create data-driven enterprise strategies. We seek a self-starter skilled in social analytics and committed to driving business value with intelligent, methodological insights.

Role:

- Set up, operationalise and develop social media listening and analysis, as a program, in APAC for key business units and markets.
- Ensure timely, smooth, and insightful delivery of processes, measurement, and listening projects.
- Manage or help build new tools, develop best case practices and manage relationships (internal, external partners) within the social listening and analysis space.
- Implement and advocate for use of consistent and globally aligned measurement standards and methodologies.
- Lead selected key campaign measurement projects with Owned, Paid and Earned Social data for the local market and/or product teams.
- Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning social strategies.
- Translate complex analytics to easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies working on Social. Report on social program performance on a regular basis, in addition to weekly listening and reporting.

You:

- 8+ years of relevant experience in an agency or brand with Earned Social Media / Social listening as an analyst.
- Relevant skills in working with social analytics tools (e.g. Brandwatch, Tubular, Sprinklr) and developing effective and clean boolean queries.
- A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
- Capable of visualising data and storytelling to improve decision making, drive action, and raise relevant provocations for marketers.
- An appreciation of structure, operational clarity and simplicity in everything you do.
- A strong understanding and knowledge of relevant social platforms and their data.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
- Strong communication skills while having a proactive attitude.
- Skilled in data management and visualisation tools (Google Sheets, Google Slides, Looker Studio).
- A problem-solver, adept at facing challenges and creating solutions.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.
- Skills with SQL, Python / Colab, statistical analysis are all a bonus.

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