User Growth Expert

5 days ago

Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Design and plan user acquisition and engagement strategies, specifically for user scale and conversion efficiency
- Develop and execute growth strategies by leveraging major social media platforms (Facebook, TikTok, Instagram, YouTube), experimenting with innovative tactics to drive user acquisition and engagement
- Understand user segmentation and growth systems, and enhance user engagement through refined operations
- Deep dive and analyse user needs and business pain points both on and off the platform, identifying new user growth opportunities
- Collaborate closely with various channels to explore and consolidate channel capabilities, streamline internal and external user processes, and improve conversion efficiency
- Work closely with product, development, data, and other relevant teams to achieve product growth goals

**Requirements**:

- Bachelor's degree and above in any field
- Minimum 4 years of total experience
- At least 2 years of experience working on user growth topics
- Proficient in Excel and comfortable in doing data analysis
- Strong business acumen, execution, innovative thinking, and adaptability
- Good communication and stakeholder management skills

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