Public Relationship Manager
2 days ago
**Responsibilities**:
- **Media Relations**:Build and maintain strong relationships with journalists, influencers, and media outlets to secure positive press coverage for the events, promotions, and initiatives.
- **Content Creation**:Draft and distribute press releases, media advisories, speeches, and talking points to effectively communicate news and key messages.
- **Strategic Planning**:Develop and implement comprehensive PR plans and campaigns that align with the marketing objectives, enhancing brand visibility and reputation.
- **Event Management**:Coordinate and manage media events, press conferences, and interviews, ensuring a smooth and positive experience for media representatives.
- **Crisis Communication**:Serve as a key point of contact and spokesperson during sensitive situations, developing and executing crisis communication strategies to protect the image.
- **Brand Management**:Actively monitor media coverage and social media
- sentiment to proactively address issues and leverage positive feedback to enhance the brand's reputation.
- **Community Engagement**:Foster relationships with community organizations and leaders, supporting philanthropic initiatives and corporate social responsibility programs.
- **Reporting and Analysis**:Track and evaluate the effectiveness of PR campaigns using metrics and reporting tools, providing insights and recommendations to management.
- **Internal Communication**:Help disseminate updates and announcements to staff to keep employees informed and engaged with the public image efforts.
Essential Skills
- Excellent written and verbal communication skills.
- Strong public speaking and presentation abilities.
- Proficiency in media relations, social media management, and market research.
- Strategic thinking, creativity, and attention to detail.
- Crisis management expertise and professionalism.
- Ability to maintain good relationships with media contacts.
It is best to have experience working at Marina Bay Sands,
Resort World Sentosa
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