Influencer (Growth & Business Development)

3 days ago


Singapore CENTURY GAMES PTE. LTD. Full time

**Influencer (Growth & Business Development) Strategist (DIGITAL MARKETING STRATEGIST)**
- Full-time
- New position
- Based in Singapore
- Reports to: Studio Head

**Job Summary**:
You will be responsible for developing and executing social media strategies, managing influencer partnerships, and creating engaging content to build brand awareness, drive user acquisition, and foster a vibrant online community.

**Role Description**:

- **Handle business development and growth : Outreach and grow influencer (KOL) base for the company's game.**:

- Develop and implement social media strategies across platforms including TikTok, YouTube, Facebook, Twitter and others.
- Create, schedule, and publish engaging content tailored to each platform to increase product visibility and user engagement
- Collaborate with the creative team to produce high-quality visuals, videos, and other content format.
- Research and map out potential influencers, content creators and brand ambassadors who align with our brand values and target audience.
- Establish and nurture relationships with influencers, negotiate contracts and partnership deals to ensure mutually beneficial agreements.
- Develop and execute influencer marketing campaigns, track and report on the performance and provide insights and recommendations for future initiatives
- Ensure company comply with advertising regulations and standards.
- Monitor industry trends, emerging platforms, and new influencers to ensure there are constant flow of new strategies.
- Work cross-functionally with various stakeholders and departments such as IT, Finance, Legal etc.

**Job Requirement**:

- Degree in Marketing, Business Development, Communications, Business Management or relevant qualification.
- 2+ years of social media, storytelling or community management experience, preferably in the gaming, entertainment or tech industry
- Experience with influencer management or content creators management
- Must be a self-starter, and meticulous/attentive to fine detail
- Fast learner, self-driven and can solve problems independently
- Creative thinker and self-motivated with the ability to produce engaging content
- Fluent in conversational English, advanced written communication skills
- Able to adapt to fast-paced work environment
- Familiar with North America market
- Past experience or passions in gaming industry



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