Senior Executive, Publicity Outreach

**Key Results Area (KRA) - Major Activities**:
Outreach Publicity
- Develop and implement strategies to promote new outreaching programmes, initiatives and the School of MAE in general
- Create and manage promotional campaigns to attract prospective students (both local and overseas)
- Participate in various school, college and university level outreaching programmes

Alumni Engagement
- Foster relationships with alumni to encourage their involvement in various school activities and events, like mentorship opportunities for students, donations, creating opportunities for internships for students etc
- Coordinate alumni events and initiatives to strengthen the alumni network

Attracting Top Talents and Scholarship Management
- Oversee the administration of scholarships, ensuring they are effectively promoted and awarded
- Work with office of admission to review applicants and select recipients

Promoting Students' Research and Innovation
- Support various students' activities of research and innovation, like RoboCup Competition, Drone Competition, NTU Grand Prix etc
- Ensure MAE and students' work gain recognition leading to various new opportunities for students' career prospectives

Supporting STEM Education Initiatives
- Maintain and coordinate MAE's STEM education effort with various top JCs/ Secondary Schools for June and December Attachment to enhance MAE outreach to young talents
- Conduct various school visits to Polys/JCs/Sec Schools to promote STEM education
- Develop engaging content and to optimize engagement

MAE Events Management
- Organize and support in various school, college and university level events for outreach recruitment and alumni activities with development of feasible strategies to increase MAE's visibility and engagement
- Plan and execute all outreach events and activities
- Work closely with other departments and teams to align outreach efforts with the school's overall goals
- Coordinate with external partners and organisations to enhance outreach initiatives

Expectations of this role:

- Continue to engage diverse stakeholders for the need to balance the expectations of multiple stakeholders such as students, faculty, industry partners, alumni and external organisations
- Strive to achieve consistent participation from students and external partners in outreach programs, events and initiatives
- Assist with administrative duties such as reporting, data management, and coordination with internal departments, college level etc
- Keep up with evolving trends in education, technology, and industry expectations while ensuring outreach programs remain relevant and effective.
- Reach out and connect with a wide and diverse audience (students, alumni, partners) and ensuring consistent, impactful communication.

**Requirements**:

- Minimum bachelor's degree in relevant discipline
- At least 3 years of relevant experience involving outreach, whether in an educational, nonprofit, or corporate setting
- Understanding of Tertiary Education Systems, including student services, academic programs, student life etc is preferred.
- Demonstration of good practices in organizing, promoting, and executing events like career fairs, open house, workshops, networking events, and outreach program.
- Outreach marketing, including digital marketing, content creation, social media management, and public/media relations including writing press releases or managing public-facing content
- Excellent verbal and written communication skills, including the ability to present information clearly
- Proficiency in planning, executing, and evaluating projects, including budgeting, scheduling, and risk management

Hiring Institution: NTU