Director of Analytics

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.

Job Title:
Director of Analytics

**Job Description**:
About Happy Marketer

Happy Marketer, a Merkle Company, is an award-winning, data-driven digital consulting firm that has been around for 12 years and helps brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty. Within the digital realm, our areas of expertise span across digital transformation strategy, programmatic advertising, content marketing, search engine optimisation, social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud, and digital command centers.

We were acquired in early 2019 by Merkle, the world’s largest Analytics, Performance, and CRM digital agency. Merkle was acquired by Dentsu (previously Dentsu Aegis Network) in 2016, and as such, Happy Marketer is a part of Dentsu.

Across APAC, we have advised and helped brands across industries such as banking, insurance, telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage, retail, luxury. We are the only digital firm in the region with Google Partnerships across Analytics, Google Ads, Programmatic Media, Cloud & Training and likewise, we are certified partners of Adobe, Salesforce, Oracle, Marketo, and Hubspot. As certified, experienced, digital practitioners, Happy Marketer strives to partner with our clients to help advise, train and implement impactful digital solutions that solve real business problems to help them grow profitably.

Happy Marketer was recently identified to be the only Google Partner across Asia to be certified across Google Ads, Google Programmatic Media, Google Marketing Platform (Google Analytics, Firebase, etc) and Google Cloud.

JOB TITLE: DIRECTOR OF ANALYTICS

We are looking for someone who has outstanding expertise of data practices and analytics capabilities as well as a proficiency in problem-solving and data management for our clients, with the client. The Director needs to be driven and self-motivated as well as decisive, and should keep themselves updated on the innovations in the field so as to weave these into their body of work.

ROLES AND RESPONSIBILITIES
- Leverage the Google Analytics 360 implementations to identify and answer deeper questions like optimal spend, e-commerce experience and more
- Auditing the implementation across clients’ desktop sites, mobile sites, and mobile apps, investigating for implementation bugs and resolve the errors
- Design and create new analytical solutions for marketing-based problems - using, but not limited to, data analysis, modelling and/or visualisations
- Possessing a passion for numbers and statistics, work within multiple data source. As a consultant, you will Identifying opportunities, interpret and provide solutions to client issues covering marketing and media optimisation, ROI analysis, audience analysis and segmentation, lifetime customer value, predictive analytics, etc
- Developing new skills and sharing your knowledge with the team

Key Requirements:

- Minimum 4 Years of experience with web and digital analytics
- Tool - Experience, certification with at least 1 Web Analytics platform - Google Analytics or Adobe Omniture
- Qualifications in computer science, statistics, mathematics or related discipline
- Amazing analytics skills, including analysis and implementation. Love for numbers
- Data - Understanding of web data and exposure to web activity datasets
- Excellent English communication and presentation skills, Ability to produce client-ready powerpoint decks
- Ability to work independently on a project or in a collaborative team environment
- Demonstrated critical thinking and problem solving abilities
- Must have outstanding organisational skills and the ability to handle multiple projects simultaneously while working under pressure of deadlines
- Energetic and willing to thrive in a fast-moving, chaotic, entrepreneurial atmosphere.

DENTSU VALUES

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

INCLUSION & DIVERSITY

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

WORKING WITH US

Joining dentsu international, you’ll join a team of 48,