Aso Lead

**About Us**:
Accelerating adoption of crypto has never been more important, and we are thrilled to open this position to help us power up our growth efforts.

**Position Overview**:
***

We are seeking a dynamic and experienced ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition.

You will join a thriving global team with a clear vision and mandate: “Cryptocurrency in every wallet”

**Responsibilities**:

- ** ASO (App Store Optimization) Strategy Development**:

- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Collaboration and alignment with tech and product to boost app rankings.
- Deep collaboration with paid to ensure alignment and coordination in execution of keyword strategy.
- **
User Acquisition Optimization**:

- Implement apps store optimization strategies to enhance user acquisition conversion rates.
- Analyse app store data and user feedback to iterate and improve user acquisition.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- **
Performance Monitoring and Reporting**:

- Track and analyse key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Own and drive the roadmap to deliver best in class practices.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.

**Requirements**:

- Bachelor’s degree in marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies. Ideally within similar verticals in TradFi or Defi/CeFi
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.

Hybrid

LI-MK1

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_ Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.