Group Product Manager, Travel Retail
1 day ago
**Location**
- Singapore, Central Singapore**Job Type**
- Permanent**Salary**
- $8,500 - $11,000 Per Month**Date Posted**
- 4 hours agoAdditional Details
**Job ID**
- 98313**Job Views**
- 1Roles & Responsibilities
**Key Job Accountabilities**:
- Define the strategic directions and marketing plan, guide portfolio priorities (new launches, pillar products’ renewal, and animation of core catalogue)
- Define clear messages to present to top management and accompany the teams in the preparation for meetings
- Steer the collection and analysis of consumer and market insights, share findings with Travel Retail Zone to ensure the consistency of new product development with Travel Retail APAC needs (e.g. Travel Retail Exclusive Sets development for Chinese PAX)
- Take ownership of international launches to create the right approach locally to build integrated, engaging consumer brand experiences in the Travel Retail channel
- Supervise the entire development process with respect for deadlines
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
- Mobilise other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy
- Ensure perfect execution of the marketing and retail strategy in store (merchandising, planogram, quality of service) at the Point of Sales
- Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
- Build, develop, and manage your team. Train them, develop their marketing expertise, and know-how
- Recruit, develop, and manage team. Ensure development of expertise and know-how in marketing team
**Key Skills**:
**Market & Consumer Insight**
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
**Brand Development**
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
**Activation Excellence**
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
**Collaborative Leadership**
- Creates collaboration for bigger success
- Shares & leverages best practices
**Requirements**:
- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum 7 years of experience
- In-depth sensitivity to our métier and in-depth product and brand knowledge
- Research and market data analysis, highly analytical; Financial knowledge (P&L, expansion analysis, sales forecasts)
- Knowledge of Travel Retail dynamics and environment is a plus
- Demonstrated leadership capacity and people development track record
- Good understanding of FMCG or beauty industry
- Good understanding of Chinese consumer and China’s digital eco-system
Tags
group
product
manager
travel
retail
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