Incubation Activation Manager- Singapore

**What does an Incubation Activation Manager do?**

Accountable for driving the effective seeding and growth of Incubation brands in London.- Manage and coordinate flawless production an execution of cutting edge activation across Incubation brands in Singapore.
- Build effective relationships with internal and external stakeholders, to ensure optimum delivery of plans aligned to our growth model
- Guardian of correct and effective use of brand identity and messaging in bars
- Strong relationships with sales and customers to drive flawless of innovative activation

**About You**
- A self-driven multi-tasker
- Someone who lives and inspires our entrepreneurial approach
- Ability to work effectively with and inspire stakeholders at all levels / functions
- An expert and champion across our brands
- Strong understanding of the key commercial drivers and tools to drive ROS, and how to implement them brilliantly
- Premium On Trade sales expertise and passion for top end customers
- Incredible creativity and agency management skills

**Responsibilities**:
**With our Consumer at the heart, your key focus will be to**:

- Work with the “Win in Key Cities” team to step change presence and love of Incubation brands, with bars and consumers
- Deliver innovative cutting-edge activation and assets that step-changes effectiveness of how we influence consumer choice in outlet and communicates brand messages and reasons to believe
- Engage, brief and manage all appropriate agencies (design/ POSM /equipment) in creation and delivery of all activity materials (in conjunction with procurement)
- Ensure brand visual identity is properly controlled and executed in all activity materials and communications through use of brand guidelines, BVI and relevant consultation with Brand Marketing and CPA
- Ensure effective tracking and management of the activity budget; as well as feeding into planning of resource allocation
- Build up a catalogue of best practice including ROI and evaluation of activities
- Reporting and tracking of all activity Vs agreed KPIs; making required remedial recommendations to the team where required
- Work closely with the local sales and advocacy team, organising regular face-to-face time to co-ordinate and leverage brand activity into Commercial Agreements, to maximise support in bars, impact of activities and ROS delivered.
- Establish working relationship with key customer contacts to influence and ensure activation compliance and develop programmes of support with partners to deliver brand objectives
- Regular weekly trade visits to ensure effective program execution and gain competitor understanding including late-night work
- Be a champion and expert for all Incubation brands within the London team; supporting sales force, engaging customers and their staff and relentlessly championing the narrow and deep approach

Skills and Experience

**The Skills & Experience needed to create your legacy**
- Live and inspire our entrepreneurial approach. Blending a passion for doing the right thing for the long term with a sense of urgency and entrepreneurial spirit. Personable and outgoing
- Proven ability to build productive relationships across a matrix; supporting and influencing stakeholders
- On Trade account management experience and passion for working with top end On Trade customers and premium brand guardianship. A desire to grow brands in the right place in the right way
- Trade marketing / consumer marketing or agency experience and / or can demonstrate a clear understanding of “prestige” On trade and planning / execution of activation
- Drive for results; constant measurement and management of Performance against plan
- Flawless execution across AVQPAP fundamentals.
- Commercially confident to use data to identify and support opportunities to drive ROS in the right way
- Incredible creativity as well as ability to manage agencies (including brief writing)
- Attention to detail on Budget Management and performance

**Personal Qualities**
- Self-motivated, driven, focused on performance and results, accountable, can-do attitude
- Super-premium brand building mindset and passion for premium, top end on trade
- Passion for doing the right thing, matched with boundless energy and enthusiasm
- Personable relationship builder; with capacity to engage and influence diverse stakeholders internally and externally
- Resilience and tenacity in the face of ambiguity and challenge
- A strong team player, naturally putting the interests of the team and company above self-interest

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We