Global Lead, Affluent Digital Marketing

10 hours ago

Singapore CONTINENTAL FOOD & LEISURE HOLDINGS Full time

**Key Responsibilities** **Strategy & Digital Marketing** - Develop and execute global digital marketing strategies informed by affluent customer insights. - Lead "test and scale" pilots across markets to optimize content formats, platforms, and digital touchpoints. - Use data and analytics to inform campaign planning, enhance performance, and drive business impact. - Monitor and adopt emerging trends, technologies, and competitive best practices to fuel innovation. - Ensure digital strategy aligns with acquisition, engagement, and retention objectives. - Maximize paid media effectiveness across online and offline channels, ensuring end-to-end customer journey optimization. **Business Partnership** - Collaborate with key stakeholders in the Wealth and Retail Banking segments to support business goals through digital campaigns. - Work closely with Digital Sales to drive customer acquisition and lifecycle marketing via paid digital channels. - Identify growth opportunities using data, customer insights, and business analytics. **Process & Compliance** - Ensure all marketing activities adhere to legal, brand, and data privacy standards and guidelines. - Uphold compliance with global and local marketing regulations and internal governance protocols. **People & Talent** - Operate effectively within a global matrix structure, collaborating with regional marketing teams. - Foster a culture of innovation, collaboration, and continuous improvement. - Build and maintain strong cross-functional relationships across marketing, product, sales, and technology teams. - Effectively manage agency partners and ensure external deliverables align with strategic goals and brand standards. - Support diversity and inclusion in all team initiatives. **Risk & Governance** - Uphold marketing consistency and brand integrity across channels, regions, and campaigns. - Establish a standardized marketing operating rhythm for campaign planning, execution, measurement, and stakeholder engagement. - Maintain awareness of relevant regulatory frameworks and ensure marketing execution meets all compliance obligations. **Regulatory & Business Conduct** - Act as a role model of integrity by demonstrating high ethical standards in alignment with our client’s values and Code of Conduct. - Take personal accountability for compliance and risk mitigation in all marketing practices. - Identify and escalate risk or conduct issues as appropriate. **Key Stakeholders** - Wealth and Retail Banking leadership (global, regional, local) - Digital Sales and Brand & Marketing teams - External media, creative, and technology agencies - Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or Master’s preferred - 12+ years of experience in digital marketing, preferably within financial services - Proven success in launching multi-market campaigns and hands-on experience with Adobe tech stack, analytics platforms, and CDPs/DMPs - Strong capabilities in performance marketing, SEO, SEM, and media operations - Experience with marketing automation, customer journey orchestration, and MarTech integration - Familiarity with financial services and regulatory environments **Role-Specific Technical Competencies** - Marketing Strategy - SEO & SEM - Social Media & Content Marketing - Web Analytics & Performance Marketing - Marketing Automation & MarTech (Adobe, CDPs/DMPs) - AI and Innovation in Marketing - Data Privacy & Compliance - Financial Services Expertise

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