Senior Manager

1 day ago


Singapore Visa Full time

Senior Manager – Affluent Marketing Visa is a world leader in payments and technology, serving over 200 countries and territories and conducting more than 259 billion payments transactions each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while uplifting everyone, everywhere. Join us today and experience life at Visa. Job Description Working closely with cross‑functional teams and client marketers across AP, this role reports to the Senior Director, Consumer Solutions Marketing and leads the development, execution and implementation of engaging, insight‑driven programs across multiple media channels to drive Visa brand preference and usage of Visa’s next‑generation solutions. Define and lead the regional marketing strategy for Visa’s affluent products and benefits, rewards, loyalty marketing, affluent/HNW segment and emerging innovations. Partner with product and strategy teams to localize and position Visa’s Consumer Solutions product narrative for the APAC region. Develop toolkits and assets for clients and partners for sales enablement and marketing, including brand positioning, value proposition, platform development and messaging for key stakeholders. Translate complex, technical product capabilities into clear, compelling value propositions tailored for different audiences. Partner with agencies, creatives, and internal teams to develop high‑impact content across channels. Establish thought leadership for Visa’s Consumer Solutions portfolio by partnering with product and communications teams to develop narratives, publish insights, and represent Visa at industry forums, fintech festivals, accelerators, and developer communities. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. Qualifications 10 years of experience in marketing leadership roles, ideally in payments, banking, fintech, luxury, and financial technology industries. Strong understanding of the payments ecosystem and marketing, affluent/luxury marketing, and emerging technologies. Proven experience developing go‑to‑market strategies for both B2B and B2C products. Ability to bridge technical understanding with business impact and simplify complex ideas into accessible narratives. Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations. Excellent communication and storytelling abilities, with a data‑driven mindset and execution excellence. Strong self‑management skills including demonstrable drive and energy. Proactive with a can‑do attitude, take ownership of the vision and able to get stuff done. Effective at collaborating, negotiating and managing multiple stakeholders. Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. #J-18808-Ljbffr


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