Senior Executive/ Executive

1 week ago

Singapore PSB ACADEMY PTE. LTD. Full time

**Segment Marketing (45%)**:

- Support Marketing Lead of the Rest-of-UK (RoUK) portfolio on the planning, development, and implementation of marketing strategies specific to Universities’ programmes under RoUK at PSB Academy:

- This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships for the assigned portfolio.
- Assist in developing, controlling, and/or managing vendors pertaining to creatives and content marketing.
- Update information on website CMS, and work with the internal digital marketing team for performance-based activities for assigned portfolio.
- Work closely with the Central Marketing team to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the assigned portfolio.
- Collaborate closely with the recruitment team to ensure the marketing campaigns and activities support business and sales objectives.
- Assist in monitoring, optimising, and reporting campaigns and leads generation activities across different media channels.Collect market intelligence, conduct market analysis, and understand each location's marketing channels and costs to budget sensibly for each location.

**Social Media Management (45%)**:

- Support Manager of Social Media, for PSB Academy’s social media accounts. Priorities of these accounts ranked as follows:

- XiaoHongShu (XHS)
- Lemon8
- YouTube
- Instagram and Facebook
- LinkedIn
- Any others
- Manage social media content and calendar with a primary focus on the Mandarin-speaking audience in Singapore on XHS.
- Work under the guidance of the Social Media lead, and collaborate with In-Field Marketing department to curate, repurpose or share contents on XHS.Provide editorial and posting support for other social media accounts.

**Budget Management (10%)**:

- Analyse available data to evaluate ROI of each marketing effort.
- Regular monitoring and reporting on budgeting spent against planned marketing activities.Ensure marketing expenses are kept within budget.

**Others**:
Any other ad-hoc duties as assigned by the Reporting Officer(s)

**Requirements**:

- Degree in Marketing, Advertising, Business and Public Relations or equivalent1-3 years of experience
- Excellent integrated marketing and project management experience
- Experience in social media marketing and Google Ads is advantageous
- Ability to work in a matrix environment with cross-functional departments
- Ability to multi-task with a high level of initiative and sound business acumen
- Independent and dynamic personality
- CRM knowledge in HubSpot is preferred
- Able to commit to supporting and/or leading events in the evenings and weekends when required. (Non-extensive)

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