Head, Corporate Communications

**Posting Start Date**:25/04/2025

**About NUS Business School**

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family

**About the role**

The National University of Singapore (NUS) Business School is seeking a charismatic, strategic, and accomplished professional to lead its Corporate Communications Office. As the steward of the School’s brand and reputation, the Head of Corporate Communications will play a pivotal leadership role in shaping and amplifying the School’s brand globally. This includes identifying strategic opportunities to strengthen brand positioning and visibility in international markets, while driving School-level marketing and communications strategies that reflect the School’s mission, values, and strategic priorities.

**Duties and Responsibilities**

**Leadership**
- Provide effective stewardship of the NUS Business School brand
- Oversee a team of 7 staff members, strengthening the team through personal guidance and professional development, creating a high-performing and cohesive team. Seamlessly manage the major team functional areas of (i) global media relations, (ii) social media engagement, (iii) branding and School-level marketing communications, (iv) website management.
- Spearhead communication initiatives with both internal and external stakeholders, ensuring both high impact and alignment with the School’s values
- Develop editorial governance
- Ensure efficient, impact-focused School-level marketing spend
- Establish and maintain relationships with media contacts, outlets, journalists and influencers in relevant markets

**Brand Leader**
- Boost the School’s positioning as a world-class leader in business education and the partner of choice for students, faculty, employers, and other corporate and academic institutions -through School-level campaigns, media relations, corporate announcements, press releases, social media and the overall corporate communications portfolio
- Collaborate with the programme offices, strategic relations and career services, to develop and drive School-level campaigns for identified target markets and geographies
- Align and strengthen branding across the School, contributing to a vibrant and cohesive NUS BIZ community spirit
- Lead crisis communications to anticipate and respond to any situations with reputational risk

**External Communications**
- Strategize, design, integrate and execute School-level marketing and social media content to support the School’s objectives
- Oversee all assets and aspects of social media, including influencer and performance marketing
- Measure the effectiveness of campaigns to refine engagement strategies and optimize decision-making
- Oversee all School-level content marketing initiatives to drive traffic, engagement and leads for the School
- Manage the budget to ensure both impact and accountability in spending

**Thought Leadership Portfolio**
- Create a content strategy and editorial plan, while working closely with relevant stakeholders, including contributing faculty, on how to deliver output that further promotes the School’s brand

**Internal Communications**
- Work closely with the Dean’s office to update the community on the latest news and milestones, using various communication channels for internal stakeholders
- Produce creative internal content to contribute to a positive, one-School spirit and culture

**Qualifications**
- A Bachelor’s degree or higher in relevant disciplines
- Minimum of 10 years of experience in corporate communications (more experience will be preferred)
- Experience and demonstrated skill in managing in-house teams, agencies and diverse stakeholders
- Expertise in content marketing, storytelling, digital media planning and optimisation, marketing strategy and web analytics
- Video production capabilities are a plus
- Excellent organisation, multi-tasking and time management skills
- Exceptional communication, writing and editing ability
- Excellent interpersonal skills - ability to build positive relationships and work effectively with numerous stakeholders, internal and external
- Resilient, dynamic and driven with a growth mindset
- Tenacious, flexible and resourceful to problem-solve, clear roadblocks and resolve challenging situations with stakeholders, external agencies and partners

**More Information**