Marketing Director
3 days ago
Oversees a company's promotion and advertising efforts to drive sales and build brand awareness.
Their responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods.
Handle and maintain a large portfolio of student profiles
Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities
Supervising the department and providing guidance and feedback to other marketing professionals
Produce ideas for promotional events or activities and organize them efficiently
Plan and execute campaigns for corporate promotion, launching of new product lines etc.
Monitor progress and submit performance reports
Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Control budgets and allocate resources amongst projects
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Requirements and skills
Proven experience as Marketing Director
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics
Customer-oriented approach with aptitude
BSc/BA in business administration, marketing and communications or relevant field
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