Marketing Director

14 hours ago

Singapore MY SCENT PTE. LTD. Full time

Parisian Haute-Couture perfume house, Maison 21G, is a bespoke perfumer allowing individuals to create their own scents through experiences within its beautiful and luxurious boutiques as well as online, allowing tailor-made creations for all with an astounding quality at its core.

If you are looking for a new challenge, can communicate well, and work methodically as part of our Retail team, you are quick-witted, people person and organized individual, we’d like to meet you and discuss career opportunities at Maison 21G.

The ideal Retail Director will be accountable for the following:
**TITLE: Marketing Director
Reporting To: CEO/Founder

**SUMMARY**

The Marketing Director responsible for developing effective marketing strategies and plans to communicate the features and benefits of our new products and services to our customers. You will handle market research on current trending products, establish timescales with sourcing, design, packaging, communication departments for your upcoming products. You will define international pricing and develop products’ packaging with designers with the right legal mentions for each country. You will develop messaging, storytelling, points of differentiation, and market positioning around our new products and take part in presentations and events to introduce our new products. You will train our sales teams on new products and service launches.

**KEY RESPONSIBILITIES**:

- Define, develop, and execute marketing strategy and calendar deployment.
- Guide and manage the day-to-day activities of your marketing team (product managers), develop their skills and marketing knowledge. Keep them motivated and engaged.
- Lead and develop new product and services in closed connection with CEO, sourcing department, the retail team (to get their feedback on consumer needs)
- Measure and research constantly new consumer needs: deep connection with the field
- Negotiate and secure agreements on the production of promotional materials and work very closely with our sourcing department to improve the cost and quality of our products with regular feedback to them. Set up a plan to improve quality when needed. We are only perfectible and you should aim for the best products.
- Work closely with the sales team to collaborate on lead and customer development
- Test new products and constantly improve what you have developed

**DESIRED SKILLS**:

- Quick witted
- Well Organised
- Possesses outstanding communication skills
- Great understanding and updated on market insights to keep the company at the forefront
- Eye for details
- Able to work under pressure / fast paced environment

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