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Marketing & Programs Specialist

2 weeks ago

Singapore SEMI SOUTHEAST ASIA PTE. LTD. Full time

**THE ROLE**:
**CORE RESPONSIBILITIES**:

- **Ensure branding consistency**:

- Oversee and integrate branding, marketing communications, and sales functions into a unified strategic process.
- **Market SEMI products & services**:

- Develop sales collaterals, promotional and marketing materials for SEMI products and services. Interface with creative services, event planning, public relations, other internal specialists and external agencies to drive on-line and onsite marketing experience and assets.
- **Product marketing**:

- Translate broad concepts and business strategies into structured product marketing plans. Manage product lifecycles, and product positioning in the marketplace.
- **Support marketing communications**:

- Contribute regular updates to the SEMI Southeast Asia & Global newsletter and support press writing. Communicate through posting of SEMI & industry news & events via social marketing channels.
- **Promote programs - **Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
- **Ensure programs plans are achieved - **Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
- **Meet presentation requirements - **Work closely with speakers to ensure presentation content complies to formats, guidelines and deadlines.
- **Communicate results **- Assist with the program evaluation process and compile evaluation reports. Liaise between speakers and the media to provide content for publication.

**CRITICAL SUCCESS FACTORS/SKILLS**:

- Ability to persuade without direct authority.
- Excellent communication skills, strong writing skills and fluent and effective presenter
- Creative and innovative
- Systematic in approach
- Fast learner and independent thinker
- Customer-service oriented
- Social media savvy

**FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE**:

- 1+ years of experience in marketing or related fields
- Experience with global semiconductor markets and technologies is a plus