Marketing Director

4 days ago

Singapore WHALE CLOUD SINGAPORE PTE. LTD. Full time

**Responsibilities**:

- Increasing brand awareness and market share.
- Generate and execute a marketing plan for our Enterprise and Digital Power solutions portfolio via key focus events, programs, and campaigns.
- Actively engaging key customers and partners, closely tracking market trends to identify and pursue new opportunities and also improve the APAC regions' existing market position.
- Coordinating marketing strategies with the sales, financial, channel and solution teams to generate market awareness and develop a pipeline.
- Analyse cloud market insight, develop differentiation strategy, and drive broader & deeper adoption and optimal use of and experience with Alibaba Cloud services.
- Focuses on delivering research and advice to product management, while also advising senior IT leaders and management for technology adoption to support digital transformation in the APAC region.
- Develops and operates regional marketing COE capabilities and improves organizational capabilities.
- Developing and managing the marketing budget.
- Overseeing branding, advertising, and promotional campaigns.
- Work closely with the company’s ecosystem partners, industry associations, etc to execute key marketing activities, events and campaigns.

**Requirements**:

- Bachelor or master's degree in computer science and technology, electronic engineering, or marketing preferred.
- At least 8 years of marketing experience in the ICT industry.
- A strong understanding of the cloud computing industry, proficiency in cloud-native big data, AI, and IoT knowledge of solutions for industries such as the Internet, government, finance, automobile, and industrial.
- Experience working in marketing (e.g. technology marketing, brand management, strategy consulting, and/or working with agencies).
- Experience in creating campaigns that drive engagement and generate market awareness and business pipeline.
- Marketing skills such as market analysis, product management, digital marketing, and strategic planning.
- Extensive knowledge of marketing strategies, channels, and branding.
- Strong leadership, communication, and collaboration abilities.
- Must be an excellent verbal and written communicator, comfortable preparing marketing materials, and presentations, and speaking in front of groups.
- Mandarin is essential in order to communicate between teams in China and other countries in the region.

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