Branding & Marketing Manager

**Job description**

**Company Overview**:
Visionary Interior is a leading innovator in the interior design industry, dedicated to delivering transformative and bespoke design solutions. We are seeking a results-oriented Marketing Manager to drive impactful marketing strategies that will elevate our brand and contribute significantly to business growth.

**Key Responsibilities**:
**Branding & Strategy**:

- Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
- Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

**Marketing Campaigns**:

- Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
- Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

**Digital Marketing**:

- Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
- Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

**Content Creation**:

- Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
- Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

**Events & Public Relations**:

- Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
- Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.

**Team & Budget Management**:

- Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
- Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of marketing experience with a proven track record of achieving measurable results.
- Strong skills in digital marketing, brand strategy, and campaign management.

**Skills**:

- Proficient in marketing analytics tools with a focus on data-driven decision-making.
- Excellent leadership and project management skills with the ability to meet and exceed performance targets.
- Creative and strategic thinker with a focus on continuous improvement and innovation.

**Key Performance Indicators (KPIs)**
- **Brand Awareness**:
Increase in brand recognition and market positioning efforts.
Growth in social media followers and engagement metrics.
Improvement in brand sentiment and customer feedback.
- **Lead Generation and Conversion**:
Number of new leads generated through marketing campaigns.
Conversion rate of leads to sales.
Increase in website traffic and time spent on site by visitors.
- **Digital Marketing Performance**:
Improvement in SEO rankings and organic search traffic.
Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
- **Social Media Engagement**:
Increase in social media engagement metrics (likes, shares, comments).
Number of inquiries and conversions originating from social media channels.
- **Content Effectiveness**:
Volume and frequency of content produced (blogs, videos, social posts).
Engagement metrics for content, such as shares, comments, and views.
- **Event and P-R Impact**:
Attendance and engagement at events and exhibitions.
Media mentions and press coverage gained through P-R efforts.
Partnerships and collaborations initiated with other brands or influencers.
- **Team and Budget Management**:
Achievement of team goals and projects on time and within budget.
ROI on marketing spend, demonstrating cost-effectiveness and value for money.
Team productivity and morale, measured through feedback and performance reviews.

**Job summary**Visionary Interior is a leading innovator in the interior design industry, dedicated to delivering transformative and bespoke design solutions.