Apac Media Manager

4 days ago

Singapore Hays Full time

**Your new company**

You will be working with a fast paced, world renowned technology company, where you focus on media strategy efforts.

**Your new role**

This person will be the day-to-day consultant on media strategy for the programs mentioned above. including but not limited to channel, audience and ad format strategy ; testing and learn agenda

Key responsibilities will include:

- Drive media strategy for both scalable marketing initiatives across multiple markets APAC, with the primary focus on video and display advertising within the gaming industry.
- Be the primary POC for these programs with other members of the marketing team, sales and media agency to define and implement media strategy tactics, best practices and curate learnings.
- Manage our past campaign data sets around creative/audience performance to gather insights and optimize future campaigns
- Manage agency workflow as pertains to media such as reporting, benchmarks and media forecasting.
- Own stakeholder narratives for internal regional and global leadership on media plan strategy, reporting, roadmaps and learnings.
- Develop media playbooks from learnings to scalably share and influence media strategy in other regions.

**What you'll need to succeed**

Mandatory
- Familiar with advertising offerings / digital marketing best practices | Brand planning experience with video preferred.
- Strong project management and communication skills
- Comfortable with data analysis and building dashboards

Desired
- 4-5 years of experience in digital media marketing
- Familiar with advertising offerings / digital marketing best practices, with a good balance across performance marketing on display channels and brand marketing
- Experience with testing and optimizations throughout the customer journey (e.g., ad creative, channel and audience, A/B and multivariate testing)
- Strong communication skills to manage communication x-functionally with marketing teams and media agencies.
- Experience with creating senior management-level presentations, analytical and troubleshooting skills and ability to use data to drive actionable insights, learning agenda and media playbooks.
- Strong program management skills with good attention to detail and experience in media planning

**What you'll get in return**

Excellent opportunity to work in one of the world's largest tech company, you will work in an environment that looks into growth and work-life balance, surrounded by world class facilities.

**What you need to do now

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