Marketing Manager

Polar Puffs & Cakes Pte Ltd
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Woodlands, North Region
Management (Marketing & Communications)
Full time
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Lead the marketing team and drive all aspects of strategic marketing campaigns to strengthen brand awareness, objective, and drive revenue and enhance profitability.

Responsible for the development and delivery of Marketing campaigns from goal setting, promotion mechanics, customers' optimization, to flawless program execution on all media channels and in-stores
Be accountable to drive refreshing new content ideas through A/B testing, using a myriad of consumer touchpoints from EDM, Out-of-Home, social media, Digital Marketing etc
Approve and distribute all press related assets in Singapore, including press releases, products/new line pitches and media stories
Lead weekly, monthly, and quarterly performance analysis to measure performance and devise process improvements and translate results into actionable insights for the marketing team
Manage and monitor the annual marketing budget and expenditure for maximum returns
Build a solid network of strategic brand partners, key industry players, and vendors to continuously increase and grow market share
Lead and guide team in the execution of compelling marketing campaigns, driving paid and non-paid marketing performance in order to attain our loyalty, acquisition, engagement and revenue goals for eCommerce channel
Mentor and groom the Marketing Pillars to improve and optimize Marketing operations with best-in-class standards and excellence: Campaigns, social media, KOL/PR, Partnerships, Digital Communications
Manage a team of designers, providing guidance, feedback, and direction to ensure timely completion of artwork and deliverables with high quality and creativity
Oversee the customer experience team, guiding them effectively in resolving customer feedback and inquiries, and ensuring a positive customer experience at all touchpoints

**Requirements**:
Minimum Degree in Marketing or related disciplines
At least 3 years’ experience in marketing role with at least 1 year of mentorship experience
Experience in retail, F&B or omnichannel or direct-to-consumer brand environment
A good team player but works independently when required
Able to multi-task in a fast-paced environment
Sensitive to numbers, trends, revenue, with a strong analytical mind and a desire to constantly deliver better results
Meticulous in work and able to prioritize responsibilities
Equipped with good interpersonal, communication and presentation skills
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Company profile
Polar Puffs & Cakes Pte Ltd
Hospitality & Tourism
101-1,000 employees

Polar is a rapidly growing Singapore-based Company specialises in producing freshly baked pastries and cakes for all communities locally.

With a long history dating back more than 90 years, Polar is widely known and cherished for its hot pastries and tasty cakes. We have a distribution chain of more than 30 retail outlets and more than 100 take-away counters at petrol stations and convenience stores island-wide.

Polar is a rapidly growing Singapore-based Company specialises in producing freshly baked pastries and cakes for all communities locally.

With a long history dating back more than 90 years, Polar is widely known and cherished for its hot pastries and tasty cakes. We have a distribution chain of more than 30 retail outlets and more than 100 take-away counters at petrol stations and convenience stores island-wide.

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Perks and benefits
Medical
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Company information
Registration No.
199500028N
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