Marketing Executive
2 days ago
We are seeking a Marketing Executive who will play a key role in branding, digital marketing, media buying, and social media content management.
Key Responsibilities:
[Branding, Digital Marketing, and Media Buying]
Handle website and CRM system (customer relationship management);
Brainstorm marketing initiatives with in-house team & agencies, execute ad hoc tasks;
Follow the media buying strategy and liaise with influencers, media and other suppliers.
[Social Media Content Management]
Manage the brands' social media accounts and assets, including interacting with followers and responding to comments, inquiries and complaints;
Collaborate with marketing team to plan content for social media calendar, including but not limited to Facebook, Instagram, and RED etc.
Coordinate among various functional agencies (design, MCN, vendors) and outlets to maintain branding consistency;
Provide tracking, analysis, insights of various platforms' performance for automotive brands and competitor brands via monthly reports;
Requirements:
- Familiarity with various social media platforms and an understanding of user habits and trends.
- Experience with food delivery platforms (e.g., Grab, Inline, etc.) is an advantage.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, or InDesign) is a plus.
- Passion for the F&B industry and lifestyle-related content.
- Strong communication skills with proficiency in both Chinese and English (speaking, understanding, and writing).
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