Product Marketing Associate

2 days ago

Singapore People Profilers Full time

Job Description:
We are looking for a Product Marketing Associate. Your main responsibility would be to plan, drive, and execute the effective marketing of the product and its value proposition to our users, customers, stakeholders - resulting in product health in terms of user engagement and retention, revenue and profit growth. This includes:

- Gathering competitive insights through research and experimentation to develop a deep understanding of our customers, needs, competitors and opportunity to deliver a unique value proposition
- Working with the product team in planning and driving effective product/feature launches and engagement strategies to bring our value proposition to life for new and existing features/products
- Working closely within the marketing team to ensure feature release readiness, including campaign planning, content creation and plan execution
- Working with the product, operations, marketing and content teams to refine and improve the customer journey and experience to improve user engagement and retention, unit economics, and lifetime value
- Adopting a data-driven approach and leverage qualitative and quantitative insights to test hypotheses and make data-backed decisions
- Working closely with the product team to craft, refine and update the product narrative, and engage internal and external stakeholders to promote the narrative of the product

**Requirements**:

- Bachelors degree or equivalent
- At least 1-2 years of experience in a product marketing role at a fast growing digital/tech company
- Ability to design, qualify, and execute growth strategies that tie to product roadmaps and objectives
- Proven ability to build a range of marketing assets, including pitch decks, product demos, videos, websites, and webinar/event content
- Experienced in collaborating with cross-functional teams - e.g. business development, marketing, operations, and more
- Strong written and spoken communication skill, with experience in narrative/messaging crafting
- Experience in data analytics, and familiarity with analytical tools such as Excel, Google Analytics, and others
- Familiar with user experience design concepts
- Prior experience in a tech-heavy, high growth or startup environment

**What We're Looking for in You**
- Quick to learn and adapt
- Strong and open communication, critical thinking, internet related business acumen
- Creative and resourceful problem solver that can generate innovative marketing ideas and execute with speed
- Able to work independently and proactively in a lean team
- Self-starter that can identify and prioritise opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
- Looking for constant growth and change, and ready to tackle different responsibilities as they come along (of course, you will be recognised accordingly)
- Dedicated team player who is passionate about effective communication and working dynamics with fellow team members
- Experienced in using analytics and research to drive decisions and improve products
- Strong organization skills and program/project management capabilities

Noga Lim Wei Loong
Registration Number: R1329872
EA License Number: 10C3804
People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705

**Required Skills**:
Dynamics Messaging Product Marketing User Experience Resume Data Analytics Registration Google Analytics Features Critical Thinking Analytics LTD Economics Business Development Research Planning Design Communication Marketing Business Management

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