Performance Marketing Executive

1 day ago

Hougang, Singapore Kino Biotech Full time

This is an exciting opportunity to join our dynamic marketing team as a Performance Marketing Executive with a focus on e-commerce and UI/UX. In this full-time role, you will be responsible for driving the company's digital marketing initiatives and optimising the user experience across our e-commerce platforms. You will play a key role in achieving our ambitious growth targets.

**What you'll be doing**
- **Digital Campaign Management**:

- Develop, execute, and manage high-performing digital campaigns on platforms such as Google Ads, Facebook, and Instagram.
- Plan, manage, and optimize ad budgets to achieve the best ROI and ROAS.
- Source and create User-Generated Content (UGC) videos, edit video assets, and run engaging ad campaigns tailored for e-commerce audiences.
- **Content and Copywriting**:

- Collaborate with designers to ensure visuals complement the written content.
- **E-Store Management**:

- Plan and manage the day-to-day operations of the e-store using Shopify.
- Ensure the e-store is updated with new products, promotions, and campaigns.
- Analyze performance metrics and implement improvements for seamless user experiences and increased sales.
- **Campaign Operations**:

- Strategize and execute marketing operations, ensuring timelines and budgets are met.
- Able to use tools such as Creavo for campaign planning and optimization.
- **Analytics & Reporting**:

- Monitor campaign performance, provide detailed analytics, and recommend data-driven strategies for continuous improvement.
- Track key KPIs, conversion rates, and sales growth.

7. Any other job duties as assigned by the Management

**Requirements**:

- Preferably with at least 2 years of experience in e-commerce marketing in FMCG or Beauty & Health field
- Strong knowledge of digital and ecommerce environment especially in Shopify
- Strong proficiency in using social media platforms and tools (e.g., Facebook Live, Instagram Live, YouTube Live) and e-commerce platforms such as Shopify
- Excellent copy writing skill
- Ability to work independently and as part of a team

**Job Types**: Full-time, Permanent

Pay: $3,200.00 - $3,600.00 per month

**Benefits**:

- Employee discount

Schedule:

- Monday to Friday

**Experience**:

- E-Commerce: 2 years (preferred)

Work Location: In person

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