Brand Executive

**About Our Client**

Our Client is a leading food and beverage group in Malaysia and the Asia Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name and also owns and operates restaurant chains, serving varied culinary delights.

**Roles & Responsibilities**:

- The Brand Executive supports the Senior Manager in planning and executing the Marketing calendar of activities to ensure the smooth and timely execution of all campaigns, product launches, and projects.
- Marketing Communications:

- Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
- Manage the timeline for campaigns and new product launches and follow through with high accuracy
- Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
- Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
- Prepare sales sell-in kit and product deck for new product launches
- Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
- Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
- Co-develop all sales strategies and BTL activities with brand owners for the assigned brands to achieve monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Perform any other tasks and/or projects assigned by superior/management
- Upkeep marketing data, categories’ assets, and materials
- Product Management:

- Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
- Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
- Work closely with key stakeholders to ensure clear communication and timely approvals
- Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required
- Market Intelligence:

- External and internal data management to analyze review opportunities for business growth in a stipulated period
- Gather and monitor market and consumer trends and competitive information
- Conduct on-ground market visits to trade channels to understand consumers’ buying behaviors and upcoming product trends

**Job Requirements**:

- At least a Diploma in Marketing, Business Administration, or a related discipline
- Minimum 1-2 years of marketing experience in the FMCG sector
- Knowledge of Nielsen Market data will be an added advantage
- Able to execute tasks in a fast-moving environment
- Ability to follow through on tasks on hand and deliver tasks on time
- Possess a high degree of initiative, self-motivated, and able to multitask
- Ability to work independently as well as a team player
- Meticulous and have an eye for details
- Effective Communicator with good analytical and presentation skills

Able to start work immediately or at a short notice

Monthly Basic Salary: $2,800 - $3,500
Monthly Handphone Allowance: $45
Monthly Transport Allowance: $80

Normal Shift
- 8 am to 5.45 pm

EA Personnel No R21101246

Company EA Registration No 21C0691

**Job Types**: Full-time, Permanent

**Salary**: $3,500.00 - $4,800.00 per month

Schedule:

- Monday to Friday