Manager, Channel Marketing

5 days ago

Singapore Mastercard Full time

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Manager, Channel Marketing

**Responsibilities**:

- Collaborate with priority partners to build all aspects of each partner’s yearly marketing strategy including campaign / event planning, messaging, collateral, and execution
- Work with our Scale Partner team to develop and execute partner campaigns
- Own the relationship with Sales and Partnerships leaders in region
- Own the marketing relationships with our channel partners’ marketing counterparts.
- Directly influence and drive partner marketing programs for partner retention and growth across the APAC region
- Work with demand generation, product marketing and corporate communications teams to support activations with key partners
- Develop and consistently report out on partner marketing engagement, enablement, and performance metrics - using tools such Salesforce, Tableau, and other data to inform decisions
- Measures and communicates campaign performance and success to internal and external stakeholder, including developing desired specifications for campaign performance and evaluation
- Monitors Partner Marketing budget to ensure that all campaigns, programs, and activities are producing solid ROI

Requirements and Qualifications:

- BA/BS degree in marketing, communication, or equivalent experience
- 7-8+ years of channel product marketing experience in a global payment, data, B2B software or technology environment
- Experience building and growing relationships with internal and external partners
- Experience presenting campaign ideas and executing marketing initiatives through partnership with outside companies
- Able to develop partner marketing strategies and frameworks, but also drive the execution of strategies
- Project management skills: multi-tasker able to meet deadlines and build stakeholder relationships despite ambiguous or shifting requirements
- Ability to translate complex technical concepts into simple, clear and compelling language
- Exceptional written and oral communication skills, including preparation and delivery of presentations.
- Able to travel as required for partner activations, no more than 35% travel

**Corporate Security Responsibility**

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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