Institutional Marketing Manager

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Asset Management, the investment management business of the HSBC Group, serves HSBC’s worldwide customer base of retail and private clients, intermediaries, corporates and institutions invested in both segregated accounts and pooled funds. Global Asset Management fulfills its purpose of connecting HSBC’s clients with investment opportunities around the world through an international network of offices in approximately 30 countries, delivering global capabilities with local market insight.

We are currently seeking a high calibre professional to join our team as an **Institutional Marketing Manager.**

**Principal Responsibilities**

A Singapore-based role reporting to the Regional Head of Institutional & Product Marketing, responsible for driving marketing strategies for the institutional segment in the ASEAN region, to help achieve its business growth.

This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Institutional Marketing, you will be required to work across the spectrum of Propositions and Products in the HSBC Asset Management business, as required.

Key responsibilities in this role are:

- Undertake planning, development and management of all marketing strategies aimed at acquiring business from new and existing Institutional clients in Singapore & broader ASEAN region
- Plan and execute campaigns utilising traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of HSBC AM amongst institutional clients
- Work closely with the institutional sales team to understand and fulfil client needs institutional audiences, and deliver marketing plans, initiatives, materials and activities to meet the needs of those clients - including digital delivery
- Develop and deliver client communications in a highly regulated environment through innovative thinking
- Manage, track and report the costs, efficiencies and ROI of marketing activities
- Track and analyse competitors’ activities as well as industry trends with the aim of enriching HSBC AM’s marketing proposition
- Establish collaborative relationships with various internal stakeholders including - Investments, Compliance, Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing activities are delivered in a smooth and timely manner
- Build relationships with HSBC Group businesses including GB&M and CMB, to facilitate collaborative marketing efforts and aid the Institutional Business in achieving its objectives
- Partner with the Communications Team to identify and leverage external and internal publicity opportunities
- Manage external vendors such as creative agencies, media planners, production houses and event organisers
- Ensure Global Standards, core process and procedures are followed and monitored, and global and local compliance and audit requirements are fully met
- Project manage to ensure marketing activities are delivered in an accurate and timely fashion

Requirements

**Requirements**:

- University graduate
- At least 5 years’ asset management marketing experience, preferably covering the institutional segment
- Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.)
- Experience in Singapore/ASEAN market with strong understanding of the local regulations, client profiles and competitive landscape
- In-depth knowledge of investment terminology and understanding of portfolio management concepts and industry
- Excellent communication skills. Native-level written and oral English language proficiency
- Good interpersonal skills. Ability to work with teams of different backgrounds
- Strong project management skills - deadline and detailed-oriented
- Excellent PowerPoint, Excel and Word skills

To be considered for this role, the relevant rights to work in Singapore is required.

**You’ll achieve more when you join HSBC.**

Issued by The Hongkong and Shanghai Banking Corporation Limited.