Product Evangelist, Lifestyle

1 week ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
We are seeking a passionate and strategic Senior/ Product Marketing Specialist to lead global product marketing efforts for Razer's Content Creation category. This includes products such as microphones, webcams, lighting accessories, headphones and other creator-focused gear including collaborations with external brands.

The role will focus on developing and executing go-to-market strategies, driving product development and positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem on the global scale.
- Own the end-to-end product marketing strategy for the Content Creation & Streaming category
- Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers
- Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product Engineering, Global and Regional Marketing, Sales, and Partnerships)
- Analyze market trends, customer insights, and competitive landscape to inform product strategy and marketing plans
- Manage product launch timelines, marketing assets, and campaign performance tracking
- Collaborate with external partners and brands on co-branded product initiatives
- Support life cycle marketing efforts to drive adoption, engagement, and retention

**Pre-Requisites**:

- Minimally 3 - 5 years of experience in product marketing, preferably in consumer electronics, content creation, or gaming
- Strong understanding of the creator economy and streaming platforms (e.g., Twitch, YouTube, TikTok)
- Proven track record of successful product launches and marketing campaigns
- Excellent communication, project management, and analytical skills
- Passion for gaming, content creation, and emerging tech trends
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones

**Are you game?

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