E-commerce and Digital Manager, Travel Retail

5 days ago

Orchard, Singapore coty Full time

Digital & E-Commerce Manager, Travel Retail
Singapore

ROLE AND DEPARTMENT
The Digital & E-Commerce Manager is responsible to develop Coty’s online sales together with its Travel Retail partners with a clear focus on Travel Retail North Asia markets. Reporting to the Digital & E-Commerce Director for APAC, you will together set the growth strategies and optimize the complete shopper journey from awareness to loyalty. Your focus is on delivering growth, optimizing our partners’ digital stores, co-creating and executing conversion tactics, and monitoring sell-out and profitability resulting in actionable recommendations across Travel Retail key retailers in the Region.

THE ROLE
Translate the global e-commerce strategy into a regional one tailored to Travel Retail. Plan and execute the E-Commerce strategy, e.g. Commercial, Marketing, pricing strategy, joint business partner plans.
Closely work with the sales team and marketing operations team on the alignment for plan, budget & implementation of digital business. Join retailer meetings as an e-com and digital expert.
Building strategic partnerships with E-commerce retailers’ and other digital platforms, focusing on TR South Asia.
Work closely with the sales team and marketing team for online promotions and special events, and support cross-channel marketing activities.
Secure the investments and support from the regional as well as the global digital team.
Ensure the seamless integration of online and offline business.
Create and manage annual expense budget and sales forecast for eCommerce channel as aligned with the Commercial and Marketing teams.
Develop and implement short
- and long-term campaigns to increase E-Commerce retail sales, traffic, conversion, average order value, and profitability and reduce shopping cart abandonment.
Optimize E-Commerce channel website design and layout to promote a premium customer experience.
Search and review new technology and keep the company at the forefront of developments in digital business.
Partner with Global Digital and Marketing teams on third-party platforms to ensure all promotional opportunities and events are fully supported/executed.
Collect information and consolidate reports to Global Travel Team, Global Digital Teams and most particularly to the Chief Digital Officer on best practices, market needs, insights, and competitions

A minimum of 5 years of experience with Asian/ more specifically North Asia’s ecommerce/ digital platforms.
Ability to work autonomously, as well as part of a team, confident in managing relationships at all levels.
Operationally efficient, strategically credible.

**Adaptive**: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.

**Executive presence**: A seasoned business professional who is comfortable talking to, and influencing, senior decision makers.

**Organized**: Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment.

**Driven**: Relentless pursuit of progress and achievement of goals.
Being able to work under fast pace and in matrix organization.
Come from the digital world with online sales experience.

WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

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