Digital Marketing Executive

**About us**
At **InterContinental® Hotels & Resorts** our role is to put the glamour into international travel. That’s where you come in. When you’re part of the InterContinental Hotels & Resorts brand you’re more than just a job title.

At InterContinental Hotels & Resorts we look for people who are charming, confident, and internationally-minded; people who know what it takes to exceed guest expectations.

Join our team as our **Digital Marketing Executive / Senior Executive **in **InterContinental Singapore Robertson Quay**. You’ll have ambition, talent and obviously, some key skills. Reporting to the Marketing & PR Manager, we’re looking for someone who:
**Your day to day**
Performance marketing
- Develop and execute strategies for account structure, bid optimisation, creative testing, and keyword and ad copy optimisation.
- Drive brand awareness online, as well as generate direct leads and revenue for the booking engine.
- Set clear and measurable KPIs to achieve maximum returns on investment for all paid media.
- Lead the in-house campaign management, optimisation and reporting of metasearch campaigns.
- Implement and analyse the measurement of all digital activity to ensure effectiveness, proper usage and awareness of analytics data.
- Report and review performance marketing campaigns with internal stakeholders.

Content marketing
- Strengthen customer relationships through social and earned media, monitoring both hotel, R&Bs and competitors’ presence on social media for performance enhancement
- Develop and implement KOL outreach programmes for Singapore and key source markets
- Create and maintain a social media editorial calendar and posting schedule with acquisition, and engagement metrics in mind
- Copywrite eDMs and all digital collaterals for online use
- Key liaison for IHG Rewards including but not limited to:

- Relay key information, updates and standards to various departments
- Track and report on these activations and standards
- Submission of hotels and/or R&Bs offers or information in a timely manner

Others
- Keep internal stakeholders informed of online travel marketing best practices, the key travel industry and consumer trends, share best practices and gain efficiencies.
- Manage and monitor the annual marketing budget closely to ensure optimal utilization of funds.
- Key champion of the various OTA channels and optimise the visibility and ROAS for all boosters by working closely with the respective market managers.
- Works closely with the Marketing & PR Manager and others within the greater Marketing team with social/digital activities and utilizes best practices (e.g. Local Measure) to monitor and optimize the guest experience.

**What we need from you**
Preferred 1 - 2 years of experience in digital performance marketing across all paid channels, including but not limited to paid search, display, remarketing, and metasearch campaigns. Bachelor’s degree in marketing is preferred. Graduate degree in a related field is desirable.
- Familiar with digital trends and digital marketing channels/tools. Broad and up-to-date understanding of digital performance marketing channels preferred.
- Must possess strong understanding of digital best practices, web analytics, A/B Testing, and metrics-driven marketing.
- Experience with website analytics tools and possess strong data analysis skills
- Strong linguist with effective English and Chinese literacy.
- Problem solver at heart with a can-do attitude, who can navigate through ambiguity.

**What we offer**
In return for your hard work, you can look forward to a highly competitive salary and benefits package - including:

- 5-days work week
- Duty Meal
- Birthday Off
- Learning and Development Opportunities
- Medical Benefit
- Dental/ Optical/ Health Screening Benefit
- Insurance Coverage
- Special Employee rate at all IHG Hotels worldwide

What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.

And because the InterContinental Hotels & Resorts brand belongs to the IHG® family of brands, you’ll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 6000 hotels in over 100 countries around the world.

Job Reference: EMEAA34301