Director of Admissions and Marketing

**JOB PURPOSE **You will be responsible for working with the School Principal, SLT, Regional MAC

Team and School MAC team to create an outstanding experience for parents and students throughout every stage of our Family Experience Journey (FEJ) from

Awareness, Consideration, Purchase to Advocacy. You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and developing your Admissions, Marketing and

Communications team members, influencing across the school as a valued member of the school Senior Leadership Team and acting as an ambassador for the school through external outreach.

**REPORTING TO **School Principal

**DIRECT REPORTS **Admissions Manager, Marketing Manager, Communications Officer, Student
Services Officer, Receptionists

**OTHER KEY **Internal External
**RELATIONSHIPS ** School Principal Parents and students
- Executive Leadership Team (ELT) External network including
- Senior Leadership Team (SLT) relocation agents, High
- Academic Staff Commissions, chambers of commerce, education agents,
- Regional Director of Admissions and schools, employers and key

Marketing accounts
- Regional Head of Marketing Marketing agencies
- Central Marketing, Admissions and Press and media contacts

Somminications(MAC) Team in London. Marketing services suppliers
- Other global MAC team members

**PACKAGE **Competitive remuneration and benefits

**KEY RESULT AREA Measures of Performance**

**FAMILY EXPERIENCE JOURNEY ** Parent satisfaction measured in
**Adapt and implement the Family Experience Journey for the **the annual parent survey
**school.**
- Mystery shop
- Lead the implementation of our Nord Anglia Admissions

Signatures leveraging the global toolkit and group examples of best practice.
- Lead the design and delivery of all key touch‐points for parents and children throughout the entire FEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.

**ADMISSIONS**
**Lead, coach and guide the Admissions Team to deliver annual **budget
**enrolment targets.**
- Growth in new starters in line with budget
- Develop, execute and regularly monitor marketing, retention Student retention in line with and admissions plans. budget
- Lead and drive strategies to generate enquiries through both Delivery of weekly KPIs online and offline campaigns.
- Improved conversion at all
- Develop key processes and lead team to guide parents and touchpoints throughout the students through the admissions process, making the funnel compared to prior year experience positive, straightforward and engaging
- Feedback from parents throughout.
- Mystery shop Oversee all parent communication to ensure responsiveness

(24‐hour response times during working week), quality Timely resolution to any issues (written and verbal language, structure and attention to flagged during weekly audit detail) and attitude (team warmth and enthusiasm).
- Lead across the school to systematically develop opportunities for ‘magic moments’ to happen throughout the FEJ.
- Lead team to develop an understanding of each family’s needs and interests throughout the FEJ, using tools and templates to help the team find and sell to each families’ sweet spot.
- Drive conversion at each stage of the pipeline by coaching and developing team to overcome objections, recognize buying signals and close at each step of the process.
- Oversee the admissions pipeline to ensure team are following best practice in managing unresponsive leads and are closing out appropriately.
- Lead the re‐enrolment process with the school ELT and SLT to optimise retention and ensure the process of re‐enrolment is as straightforward as possible.
- Lead the develop of school admissions procedures to adhere to groups policies and local market regulations.
- Participate in all elements of the admissions journey from enquiry to tours to enrolment providing timely appreciative and constructive feedback to team members.
- Personally handle a number of families from initial lead through to enrolment to always ‘walk the talk’ in delivering best‐in‐class parent experiences.
- Support the MAC team through attendance at school recruitment events.
- Lead the understanding of any local regulatory requirements and potential future changes to policy that might have a bearing on the Purchase stage of the Parent Experience

Journey and support decision‐making in the school SLT with this knowledge.

**REPORTING AND DATA ANALYSIS**

**Lead, coach and develop the team to maintain accurate data**in school systems, enabling responsive decision making **through the enrolment process and accurate forecasting **during annual planning.**
- Oversee data capture and lead management through CRM Delivery of weekly KPIs (Sales Force) and ensure that team adhere to NAE business
- Accur