Aso Lead

**About Us**: Accelerating adoption of crypto has never been more important, and we are thrilled to open this position to help us power up our growth efforts. **Position Overview**: We are seeking a dynamic and experienced ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition. You will join a thriving global team with a clear vision and mandate: Cryptocurrency in every wallet" **Responsibilities**- **ASO (App Store Optimization) Strategy Development**: - Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally. - Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability. - Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads. - Collaboration and alignment with tech and product to boost app rankings. - Deep collaboration with paid to ensure alignment and coordination in execution of keyword strategy. - **User Acquisition Optimization**: - Implement apps store optimization strategies to enhance user acquisition conversion rates. - Analyse app store data and user feedback to iterate and improve user acquisition. - Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion. - **Performance Monitoring and Reporting**: - Track and analyse key performance metrics related to ASO and user acquisition efforts. - Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Own and drive the roadmap to deliver best in class practices. - Stay updated on industry trends and best practices to maintain a competitive edge in the market. **Requirements**: - Bachelor's degree in marketing, Business Administration, or related field. - 5-10 years of experience in user acquisition, digital marketing, or app marketing roles. - Proven track record of improving app rankings and driving user acquisition through ASO strategies. Ideally within similar verticals in TradFi or Defi/CeFi - Experience in localization strategies and optimizing app content for global markets. - Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing. - Excellent analytical skills with the ability to interpret data and make data-driven decisions. - Experience working cross-functionally with internal teams and external agencies. - Exceptional communication and project management skills. - Creative thinking and problem-solving abilities. - Hands-on leadership. Hybrid LI-MK1 Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. **Are you ready to kickstart your future with us?** **Benefits** Competitive salary Medical insurance package with extended coverage to dependents Attractive annual leave entitlement including: birthday, work anniversary Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. Personal data provided by applicants will be used for recruitment purposes only. Job ID 771232314