Account Director, Sales

1 week ago


Singapore Shangri-La Hotels Full time

At Shangri-La Singapore we are a heart-warming family. We share something powerful - our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.
Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.
We are looking for an Account Director, Sales - Group (Singapore) to join our team
As an Account Director, Sales - Group (Singapore), we rely on you to:
Sell all facets of hotels in Singapore. In assigned territory, responsible for rooms, catering, food & beverage, and other revenues as set out in the hotels’ budgets.
Implement all sales action plans related to respective market(s) and account portfolio.
Proactively seek in-depth knowledge of accounts owned to understand total revenue impact on the hotels for better negotiation opportunities.
Maintain excellent relationships with existing accounts and solicits new business.
Proactively partners with Business Development team colleagues to source new business from within each assigned market and market segment, generating viable enquiries and converting business always with a view to maximize revenue for the hotels.
Work closely with the Business Development team in increasing share of existing accounts.
Promote and produce leads for other Shangri-La Hotels through the WeSell Program.
As directed, conducts all sales activities including sales blitzes, tele-sales, sales calls, site inspections, entertainment, business trips (domestic and international), attendance at trade shows, and other assigned sales related activities.
Actively supports and executes group wide sales initiatives, e.g. Special promotions, Sales Missions, Business Development Weeks, Business Closing Week, etc.
Always maximizes up-selling opportunities.
Ensure a timely, clear, and accurate handover of every confirmed group from Sales to Event Management.
Work with Event Management to follow up on client feedback and comments after events. Solicits potential repeat
- or new business.
Use appropriate systems to generate proposals at approved pricing, i.e. Amadeus Advanced (Delphi.fdc), Ideas etc.
Attend sales meetings and implements actions relevant to driving sales and business conversion.
Maintain close liaison with GSOs and STB representatives in assigned territory to solicit new accounts, action inquiries and convert business.

**Requirements**:
Diploma or Degree in Business Administration or Hotel Management.
At least five (5) years of experience in a similar capacity in an international luxury hotel group.
Excellent communication and interpersonal skills with colleagues and guests
Excellent customer service skills and enjoy creating delightful moments for guests.
Able to thrive in a dynamic and fast paced environment.
Strong analytical and problem-solving skills
Strong operational leadership with a business mindset


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