SEO Senior Specialist
2 weeks ago
**Company Description**
Our client is the largest training company in Singapore. Founded in 2002, they have trained over 560,000 people in Singapore, Malaysia. It has been their mission to bring out the highest potential in every human being. They achieve this by inspiring change in mindsets and empowering people with the latest and most powerful knowledge and strategies.
**Responsibilities**
Our ideal teammate is an SEO geek who also has knowledge or interest in the stock market. You love the challenge of keeping up with Google’s ever-changing search algorithm and get incredible satisfaction from pushing your content to Page 1. Most importantly, you believe in doing meaningful content that brings positive change to people’s lives.
- Perform regular keyword & competitor research to identify gaps & opportunities and propose content topics
- Perform on-page SEO for website pages and blog to boost search rankings and site traffic
- Work with an in-house content specialist and source for writers to build pillar articles and create a library of quality content
- Optimize and proof-read content articles before publishing
- Do YouTube keyword research and propose video content ideas. Optimize YouTube video titles, descriptions, captions and tags
- Perform link-building and outreach activities to improve website authority and backlink profile
- Regularly monitor and report SEO performance metrics using tools like Google Analytics and Semrush; provide insights and recommendations for improvement
- Identify technical SEO issues and work with web developer to optimize site performance Stay in tune with the latest search algorithm updates
**Requirements**:
Education & Skills
- Bachelor’s degree
- Minimum 2 years of SEO work experience
- Proven track record of ranking keywords on Page 1
- Experience in Semrush or equivalent tool
- Experience in HubSpot and WordPress CMS
- Google Analytics
- Knowledge or interest in stock market, investing & trading
Our ideal teammate has these qualities:
- Strong command of the English language
- Analytical mind
- Attention to detail
- Proactivity, keen sense of urgency
- Commitment and loyalty as a team player
- Independent problem-solving skills
- Quick and adaptable learner
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