Assistant Manager

**Posting Start Date**:09/04/2025

As part of the Communications team within the Office of Student Affairs (OSA), you will play a key role in building a strong and cohesive communications ecosystem that enhances student engagement and supports the visibility of OSA's programmes, initiatives, and services.

**Duties & Responsibilities**

**Strategic communications**
- Develop and implement communication strategies and content plans to support OSA's goals, including student residential life, hostel admission, student accessibility among others.
- Shape and execute messaging for key events/campaigns such as Freshmen orientation programme, NUSSU Student Life Fair that speak to NUS students and the wider community through compelling storytelling across various channels.
- Lead and manage content calendars aligned with university-wide narratives and the OSA comms calendar.

**Digital content creation and channel management**
- Lead content creation for OSA's digital platforms including Instagram, TikTok, Telegram, Podcasts.
- Produce, organize and schedule multimedia content (visuals, videos, written stories) using tools such as Canva and relevant MarTech tools.
- Oversee regular day-to-day updates, and planned enhancements to OSA's websites (corporate and hostel child-sites), microsites and intranet (SharePoint).

**Stakeholder engagement and advisory**
- Work closely with internal teams to provide communication guidance and creative direction tailored to each unit's initiatives including translating needs into communication deliverables, ensuring messages resonate with students.
- Provide best practices, and support events and outreach efforts.

**Asset Management**
- Oversee the OSA Digital Asset Management (DAM) and Knowledge Management systems to ensure brand consistency and ease of access to digital materials.
- Maintain and support in the segmentation of mailing/distribution lists for internal and external communications.
- Monitor analytics and reporting tools (e.g. Google Analytics, Brandwatch) to assess campaign impact and inform improvements.

**Administrative, event and project support**
- Provide administrative support including vendor management, procurement. and finance-related documentation.
- Maintain communication SOPs and documentation for training and succession planning.

**Qualifications**
- A recognized bachelor's degree in mass communication, media studies, public relations, or a related discipline.
- Minimum 5 years of relevant experience in communications, content creation, website maintenance, campaign execution, and administrative support within a corporate, youth or higher education setting.
- Comfortable both in front of and behind the camera - whether it's hosting, interviewing, or directing content shoots.
- Strong understanding of digital and social media platforms, with a keen sense of emerging trends and how to translate them into meaningful engagement and activation strategies.
- Excellent written and verbal communication skills, with a flair for creating audience-centric narratives across platforms.
- Hands-on experience managing websites and intranet platforms, Familiarity with both CMS - WordPress, and SiteFinity is a must. SharePoint (preferably in an admin capacity) is a bonus.
- Proficient in Microsoft Office Suite
- Experience with third-party MarTech and MarComms tools such as Google Analytics, Canva, Brandwatch, and other content creation and performance tracking tools.
- Meticulous, organised, and comfortable working across multiple projects with tight deadlines and modest budgets.
- Positive, self-motivated, and a collaborative team player who thrives in a dynamic environment and is comfortable engaging with stakeholders across all levels.
- Adaptable, open to experimentation, and able to respond flexibly to changing needs or challenges.

**More Information**

Location: Kent Ridge Campus

Organization: Office of Student Affairs

Department : Communications

Employee Referral Eligible:
Job requisition ID : 28493