Content Strategist Intern

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights

**About This Role**

Content is king in today's competitive marketing landscape. Content marketing is an essential marketing tool that businesses can use to increase brand awareness and conversion rates. In fact, in these unpredictable times that we live in, the demands of the education industry are changing ever so rapidly. That is why in Cialfo, we want to help students in grades 11 & 12 in making the right career choices by helping them in their decision on which university to choose, which course to pursue & how to decide which country will be the best fit for them. One of the ways in which we want to do this is by creating a Content Hub - a platform through which universities & Cialfo will generate & curate content which will then be showcased to students in the form of a feed. The feed experience will primarily be Youtube videos & shorts in the beginning along with some long form content like articles & other published studies like top 10 universities for athletics. The long term goal is to make this content available in the form of an SDK to other relevant websites on the web.

As a content strategist you are the one who connects students in 11th & 12th grade with relevant content through blog posts, YouTube videos, and more. The content strategist job description includes planning and developing content strategies that use content as a way of meeting the needs of both businesses and users. Your primary responsibility will be to source relevant content, manage it in a content management system & keep track of what is working in order to iteratively source & produce the right content.

You will work closely with highly-skilled marketers, product folks & other content interns in order to ensure the team delivers highly relevant & engaging content for our students. The duration of this internship will be 3 to 6 months, on a full-time basis.

**What You Will Be Doing**
- Source relevant content topics from the web including high quality videos from YouTube, trending topics from public blogs & publications that are relevant to our audience.
- Create in-house content by working with the marketing team on relevant topics that do not have high quality content online.
- Manage the entire CMS process.
- Regularly review content on the platform & remove any irrelevant content.
- Build reporting & tracking for the CMS & content performance.
- Generate insights like identifying which types of content are leading to more engagement & share this analysis on a weekly basis with the marketing & product teams.
- Innovate and come up with new ideas for content to constantly improve our feed experience for students. The feed experience will primarily be Youtube videos & shorts in the beginning along with some long form content like articles & other published studies like top 10 universities for athletics.
- Recommend ways in which we can improve the content management process.
- It is your duty to ensure agreed upon timelines are adhered to and the different parties are updated on the progress.
- Excel sheet manipulation (formulas, pivot, etc.).
- Use critical thinking, problem-solving and analytical skills to analyse data meaningfully to help create a direction for the company's content marketing strategy.

**About You**
- Well-ingrained understanding of content management and social media.
- Proficient in Microsoft Office.
- Excellent communicator with the ability to clearly convey the purpose, status, and results of your team's work.
- Excellent command of English (written and interpersonal).

Visit our **culture manifesto deck** to learn more about the unique Cialfo culture and the opportunity to be one of us. _This_ is an opportunity to be a part of a fun, flexible, and fast-moving organization which is scaling its global footprint.

**The Benefits Of Being a Cialfolk**

Exact benefits vary depending on your location. That said, all full-time Cialfo employees receive the following benefits:

- Paid Annual and Medical leaves
- Flexible working environment
- Comprehensive Health Insurance
- Flexible Credit Benefits
- and more...