Global Brand Manager
23 hours ago
JOB TITLE: Global Brand Manager - Pond’s
JOB LOCATION: Singapore
RELOCATION TERMS: Local terms
BUSINESS CONTEXT
This position entails working on one of Unilever’s most iconic global brands. Pond’s is the largest facecare brand within Unilever, with a strong footprint and leading market position in many Developing & Emerging markets.
This role will help to drive the face cleansing portfolio, focusing on new innovations. Face cleansing is an exciting vertical - driving strong consumer relevant innovations, while ensuring building on a strong core. This role will also lead the brand docking for LATAM markets.
JOB SUMMARY
To succeed in this role, it will require:
- Strong strategic thinking- Excellent BD skills (i.e., brand positioning/equity, concept development, project leadership, communication development, eye for beauty)- Strong influencing skills across all levels of stakeholders and with agencies- High quality leadership with a track record of building motivated and strong teams- Beauty experience and craftsmanship.
Key Interfaces:
- Project Team: Cross functional team such as R&D, CMI, Finance, Supply Chain, Procurement- Agencies and local marketing teams in each country- Key senior stakeholders across organization.
KEY RESPONSIBILITIES- Leading the POND’s Facial Cleansing future pipeline across innovation development to engagement in key markets to drive growth and strengthen equity- Leading innovation projects working with: Technical Project Leader to deliver superior product technology, Consumer Market Insight to leverage strong consumer insights, Supply Chain to hold the overall project network, Finance to build and track business cases, packaging, and creatives to create innovative packs, Claims and Legal to develop superior claims and proposition. This will require leading teams remotely and closely monitoring overall project to deliver on time and in full- Be the brand leader for LATAM, a strategic region for POND’s globally. This includes leading docking responsibilities and to leverage learnings, best practices and projects from other markets and regions to ensure we develop world class innovation and communication.
KEY REQUIREMENTS- Global brand/mix development with experience at interfacing with countries and driving execution.- Experience in Skincare will be an added advantage- Experience in new communication & business models i.e.Digital centric communications, E-commerce, selective channel- Beauty experience and craftsmanship.- Analytical acumen and strategic thought leadership, proven learning ability and can-do attitude.- Strong bias for action with an ability to manage multiple projects simultaneously- Strong people and managerial skills - need to be able to work with people at all levels, of different nationalities and influence a wide variety of stakeholders- Ability to work autonomously in a fast-paced environment
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