Sales & Marketing Specialist - Beauty SPA Wellness Corporate Business)

22 hours ago

Singapore KENKO ACADEMY PTE. LTD. Full time

**About Kenko Spa Wellness**:
Kenko Spa Wellness is a pioneer in holistic wellness and therapeutic massage services in Singapore. With over 30 years of experience, we are now expanding our footprint in corporate wellness solutions, luxury spa experiences, and digital outreach. We are looking for a dynamic and driven **Sales & Marketing Specialist**to lead our efforts in growing both B2B and B2C markets, with a strong focus on corporate wellness partnerships.

**Key Responsibilities**:
**Sales & Business Development**:

- Develop and grow corporate client accounts by offering customized wellness and spa packages for employee well-being programs, health fairs, corporate gifts, and retreats.
- Identify new B2B leads across sectors including hospitality, HR departments, MICE organizers, and wellness providers.
- Achieve monthly and quarterly revenue targets through active prospecting, presentations, and relationship management.
- Upsell spa services, memberships, and wellness packages to walk-in and repeat customers.

**Marketing & Branding**:

- Plan, implement, and track marketing campaigns across digital platforms (Meta, Google, TikTok, EDMs) and physical outlets.
- Develop creative marketing content and work with in-house or freelance designers to deliver high-quality promotional materials.
- Collaborate with Kenko Academy to cross-market wellness education, training, and spa services.
- Monitor brand visibility and consistency across all touchpoints including website, brochures, and social media.

**Campaign & Event Management**:

- Organize and participate in wellness roadshows, expos, and corporate wellness days.
- Manage collaborations with influencers, media partners, and lifestyle brands.
- Track performance of campaigns and events; prepare post-campaign reports including leads generated, conversions, and ROI analysis.

**Market Insights & Strategy**:

- Conduct research on market trends, customer behavior, and competitor activity in the spa and wellness industry.
- Work closely with management to refine pricing, service offerings, and promotional strategies based on market data.

**Requirements**:
**Education & Experience**:

- Diploma or Degree in Marketing, Business, Hospitality, Wellness, or a related field.
- Minimum 2-3 years of experience in sales and marketing, preferably in the beauty, wellness, hospitality, or healthcare sector.
- Experience in dealing with corporate clients or wellness program vendors is highly preferred.

**Skills & Attributes**:

- Strong B2B and B2C sales acumen with excellent negotiation and interpersonal skills.
- Proficient in digital marketing tools, social media management, and CRM systems.
- Creative, analytical, and results-driven.
- Excellent presentation, writing, and communication skills.
- Comfortable working in a fast-paced, customer-focused environment.

**Bonus Skills**:

- Familiarity with Adobe Creative Suite, Canva, or other design tools.
- Understanding of the Singapore wellness and corporate HR landscape.
- Knowledge of WSQ-funded healthcare courses and UTAP Claimable massage courses (a plus if marketing experience overlaps with Kenko Academy’s offerings).

**What We Offer**:

- Competitive salary with performance incentives.
- Staff wellness benefits including complimentary spa treatments and discounts.
- Opportunities for professional development and advancement.
- A supportive team culture with a focus on innovation and work-life wellness.

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