Retail Marketing Executive
2 days ago
**Job Summary**:
The Channel Sales Executive will be responsible for building and growing channel sales in the retail space for healthcare and lifestyle-related products, focusing on consumer-grade medical devices for health monitoring, rehabilitation equipment, and consumables. This role requires a dynamic individual with a passion for healthcare products, a proven track record in channel sales, experience managing and training retail promoters, and expertise in retail inventory management.
**Responsibilities**:
**1. Channel Development & Management**:
- Identify, establish, and nurture relationships with key retail partners to expand sales channels.
- Develop and execute sales strategies to achieve targets in the retail space.
- Continuously assess and explore new channels and market opportunities.
**2. Retail Promoter Management & Training**:
- Recruit, train, and manage a team of retail promoters to effectively represent and promote products in the retail environment.
- Develop training programs for retail promoters to ensure they have a comprehensive understanding of product features, benefits, and sales techniques.
- Monitor and assess the performance of retail promoters, providing feedback and guidance to enhance their effectiveness.
**3. Sales Execution**:
- Actively engage with existing retail partners to drive product placement and increase visibility.
- Coordinate promotional activities and marketing initiatives to boost product sales.
- Monitor sales performance, trends, and competitor activities, providing insights and recommendations to management.
**4. Retail Inventory Review & Management**:
- Collaborate with retail partners to review and manage inventory levels, ensuring that products are adequately stocked to meet consumer demand.
- Conduct regular inventory checks and provide accurate forecasting to avoid stockouts or overstock situations.
- Work closely with the supply chain and retail partners to streamline inventory management processes.
**5. Product Expertise & Customer Support**:
- Develop in-depth knowledge of healthcare and lifestyle products, including consumer-grade medical devices, rehabilitation equipment, and consumables.
- Conduct product training sessions for retail partners and promoters to ensure a thorough understanding of product benefits and usage.
- Provide support to retail partners and promoters, addressing inquiries and resolving issues to ensure a seamless sales process.
**6. Reporting & Analysis**:
- Prepare regular sales and inventory reports, highlighting achievements, trends, and areas for improvement.
- Analyze sales and inventory data to identify growth opportunities and create action plans to address gaps.
7. Market Insights & Feedback:
- Gather market intelligence on customer preferences, competitive products, and industry trends.
- Provide feedback to the product development team based on market insights to enhance the product range.
**Job Requirements**:
- Experience: Minimum 2 years of experience in channel sales, preferably within the healthcare or FMCG consumer goods industry. Experience in managing and training retail promoters and overseeing retail inventory is essential.
- Skills: Strong leadership, negotiation, communication, and interpersonal skills. Ability to manage relationships with retail partners, promoters, and inventory stakeholders effectively.
- Knowledge: Understanding of healthcare and lifestyle products, including medical devices and consumables, as well as retail inventory management best practices.
- Education: A Diploma or Bachelor’s degree in Business, Marketing, or a related field is preferred.
**Why Join Us?**
- Opportunity to work with innovative healthcare and lifestyle products that improve lives.
- Collaborative work environment with a focus on growth and development.
- Competitive compensation package with performance-based incentives.
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