Executive, Digital Marketing

6 days ago

Singapore Far East Organization Full time

**Responsibilities**:
As part of the Digital Marketing & E-Commerce team, you will support performance-driven initiatives across over 25 hotels and serviced residences in Singapore, Malaysia, and Japan.
- Execute and optimize performance marketing campaigns across Paid Search, Metasearch, Paid Social, and Display channels.
- Collaborate with agencies to develop compelling creative assets and campaigns that drive incremental revenue.
- Conduct competitor benchmarking and analysis to inform digital strategies.
- Support the team in the performance evaluation of campaigns, channels and experiments, from maintaining dashboards to providing insights.
- Manage agency deliverables to ensure timely and accurate campaign execution.
- Design and execute A/B tests to optimize creatives, targeting, and messaging.
- Maintain SOPs and document campaign learnings to support scalability and consistency.
- Handle daily campaign management, analysis, reporting, stakeholder alignment, and asset development with agencies.
- Assist in maintenance and implementation of digital analytics tools (GA4, GTM).
- Undertake any other duties assigned by superiors diligently and professionally.

**Requirements**:

- 1- 2 years of work experience.
- Fresh graduates with strong interest in digital marketing are welcome.
- Experience in hospitality or digital marketing is a strong advantage.
- Strong communication and presentation skills.
- Excellent analytical and problem-solving abilities.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, dynamic environment.
- Familiarity with tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics 4 (GA), Google Tag Manager (GTM) is a plus.

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