Vice President, Digital Acquisition Marketing

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking a high calibre professional to join our team as a **Vice President, Digital Acquisition Marketing.**

**Principal Responsibilities**

Reporting to the SVP the job holder will be mainly responsible for delivering and implementing data-driven digital acquisition marketing activities in support of the businesses to achieve their strategic objectives. He/she will also be tasked to champion and/or assist with digital marketing analytics and investment planning to drive marketing performance effectiveness.
- Support overall WPB sales growth via integrated data-driven digital acquisition marketing activities
- Lead media buying across multiple digital channels to drive digital acquisition of retail bank products
- Using web analytics and CRM insights to Identify and understand the financial needs and digital behaviour of target segments, as part of the planning and on-going performance measurement of marketing campaigns for the acquisition of new globally minded customers
- Track the end-to-end effectiveness of campaigns through advanced tracking and analysis of straight-through-processing (STP) and mobile journeys
- Support the integration of awareness, consideration, and adoption of Wealth (across HNW and Personal Banking segments) and retail banking products amongst existing and new customers through Full Funnel integrated marketing strategy
- Support the development of marketing effectiveness reporting and dashboards to maximize digital campaigns’ ROI
- Work with various creative, media and digital agencies and manage and lead end to end campaign planning, evaluation, and reporting

Requirements

**Requirements**:

- Be an expert in digital marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing technologies, industry trends) and internally (P&L, other LOBs)
- Highly analytical with keen interest in understanding behavioural, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel
- Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit
- A team player yet able to work independently and lead on projects
- Ability to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
- Be creative & innovative with alternate options on delivering an effective Marketing plan
- Performance driven attitude and mindset
- Energetic, versatile and be constantly ready to accept to perform duties beyond stated scope
- Extensive knowledge of integrated marketing especially digital and social marketing
- APAC digital media buying experience within Financial Services industry preferred

Functional Knowledge/ qualification:

- Modern Marketing professional with understanding of latest developments in the marketing and media world
- Understand the use of data and analytics in deriving customer value
- Degree level qualification in finance, analytic and/or business studies related discipline preferred
- Extensive and broad-based business experience within a Financial Service based institution, or an innovative customer/service based institution
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment

To be considered for this role, the relevant rights to work in Singapore is required.

**You’ll achieve more when you join HSBC.**

Issued by The Hongkong and Shanghai Banking Corporation Limited.