Senior Marketing Communications Manager

6 days ago

Singapore STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD. Full time

Responsible for overseeing and managing the loyalty program, focusing on driving customer acquisition, retention, and spend conversion across the mall(s).
- Develop strategies for member acquisition, retention, and engagement programs to ensure a seamless, engaging, and customer-centric experience.
- Lead the design and execution of end-to-end marketing campaigns, including brand management, partnerships, and integrated marketing efforts.
- Establish and manage affiliate partnerships and sponsorships, leveraging data-driven insights to create value-added propositions.
- Continuously gather and act on feedback from members and stakeholders to enhance program performance and improve overall experience.
- Collaborate with cross-functional teams and stakeholders to implement initiatives and maximize their impact.
- Proficient in leveraging marketing technology to enhance customer experience, improve retention and increase members spending.
- Oversee budget management and ensure adherence to compliance and process standards.

**Requirements**:

- Degree in Marketing or a related field, with 10 years of relevant experience in managing full-scale loyalty programs.
- Track record of securing and managing affiliate partnership networks.
- Detailed knowledge of integrated marketing disciplines.
- Strong communication skills to liaise with stakeholders at various levels.
- Proactive with a can-do attitude, capable of working independently and under pressure in a fast-paced environment.
- Strong stakeholder management skills to leverage knowledge across teams and develop collaborations.
- Experience in data analysis and deep learning is preferred.
- Proven ability to lead and mentor team members effectively.

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