Associate Director, Software Product Marketing

5 days ago

Bedok, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
Do you love video games? We are looking for a passionate gamer to lead the marketing strategy for Razer Software. The Razer Software ecosystem connects our amazing hardware and innovative software with video games and digital platforms around the world. The Associate Director of Product Marketing for Razer Software is responsible for creating and executing the marketing strategy to drive engagement and grow our community of over 100 million users.

**Responsibilities**:

- Lead the Product Marketing for Razer Software products including Razer Chroma, Razer Synapse, Razer Cortex, and Razer Axon.
- Create positioning and communication strategy for Razer Software including advertising, events and public relations.
- Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners.
- Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.
- Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.
- Seek and manage partner collaborations to grow the Chroma RGB ecosystem.
- Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement. Evaluate the effectiveness of each marketing campaign and refine execution plans.
- Responsible for managing the marketing budget and driving business goals.

**Qualifications**
- Bachelor’s degree with 7+ years of relevant marketing or product management experience with proven track record of success in PC software.
- Solid expertise and experience in execution of product marketing strategies and campaigns in both a strategic and tactical sense.
- A strong self-starter mentality and the capability to build relevant connections with internal & external stakeholders.
- Ability to work smart in a fast-paced, ever-changing and high-growth environment.
- Curiosity to discover new marketing trends and to know what our competitors are doing in our industry.
- Strong interest in tech products and gaming industry is a plus.
- Strong management and presentation skills. Excellent English communication skills (written and verbal). Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details.
- Passionate about video games.

**Pre-Requisites**:
**Are you game?

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