Parent Relations Manager

XCL World Academy has a vacancy for a **Parent Relations Manager (PRE)** who is highly energetic, team-oriented, and customer-service focused.

The successful incumbent will assist the Associate Director of Parent Relations and Communications (DOPRE) to execute strategies to improve parent satisfaction and advocacy. He/she will implement referral and retention activities to attract and retain students for XWA.

**Parent Relations**:

- Be the school’s first point of contact for the Parent Engagement and Connection Committee (PEACC). Responsible for providing quality customer service to existing and for the onboarding of new parents.
- Maintain effective communications to parents from the school, and to be the liaison between other school personnel and departments.
- Maintain open lines of communication with parents to ensure that their queries, concerns, complaints, and compliments feedback are handled effectively, efficiently and in a timely manner.
- Oversee and lead parent forums, ensuring that we provide accurate and useful information to parents in an appropriate manner.
- Coordinating school tours for Parent Ambassadors and events.
- Encourage and support the parent community to be active advocates for word-of-mouth referrals in supporting student recruitment and to bring up Google Review scores.
- Give feedback to the Admissions EXCO on all aspects related to parent satisfaction and experience.
- Oversee the parent’s involvement in The Ambassador Platform (TAP) on the website as well as Parent Ambassador Programmes.
- To offer support to all school events, as requested or required.
- Utilise data from parent surveys to assist in the development of action plans related to the feedback.

**Internal Communications**:

- Responsible for communicating to parents to actively read the newsletters to increase engagement and awareness.
- Providing editorial support in Chinese language where required to ensure consistency of message.

**Recruitment**:

- Develop an incentive programme together with the DOPRE to encourage parent referrals.

**Retention**:

- Working together with the DOPRE to develop and implement customer retention strategies to increase loyalty and retain families by analysing parents’ feedback and survey results.
- Working together with the school to develop parent-run workshops that includes a variety of activities such as language learning, yoga, cooking, etc.

**Person Specifications**:

- Minimum Degree in Business Management or other related courses.
- Minimum 2 years of experience working in a similar role with a proven customer service-oriented role.
- Excellent verbal and written communication skills in English, both in person and over the phone.
- Proficiency in a second Asian language would be a plus factor.
- Polite and pleasant demeanour.
- Strong time and project management skills.
- Meticulous, resourceful and with a strong sense of initiative.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience in working in a school environment is an added advantage.

**Application**:
**About Us**:

- XCL World Academy offers a rigorous and balanced education for students aged 2 to 18, beginning with our Nursery programme and continuing through the full International Baccalaureate (IB) continuum of studies. We believe in future-proofing your child by providing relevant skills and exposure, equipping them with the skills required for the jobs of tomorrow. Through our world-class curriculum and with the guidance of highly experienced teachers, our students embark on a self-directed journey to become skilled and empathetic young individuals._