Assistant Director, Marketing

7 days ago

Singapore Nanyang Technological University Full time

This incumbent will assist PaCE’s Business Development & Marketing Director to drive the marketing and promotions planning and execution, outreach management, as well as organizing of NTU CET programmes and events, including NTU CET integrated marketing communications and branding campaigns in line with NTU and SSG requirements. He/she will oversee social media and content marketing campaigns to achieve marketing plans.

**Responsibilities**
- Develop and implement strategies to increase courses that are in demand by understanding the market requirements and demands.
- Develop ideas, strategies and plans to achieve impact and strategic outcomes for modularised courses as a direct fit to support the national CET/SkillsFuture initiative
- Design and implement a marketing campaign and strategies for PaCE’s programmes and courses
- Engage all stakeholders internally and externally (including NTU schools/colleges/institutes/offices) to leverage their collective knowledge and experience to build future successes for PaCE’s support of the national CET/SkillsFuture initiative
- Conduct environment scan and analyse the CET landscape to evaluate possibility of partnership engagement as well as propose courses as per market demand
- Generate leads and develop good relationships between PaCE and any CET/SkillsFuture alliance partners and stakeholders to promote courses
- Develop an integrated budget for each new FY in close consultation with the Heads of units in PaCE
- Prepare an annual report on the results of the marketing efforts
- Be an active participant and contributor to other cross-section activities as may arise and assigned by PaCE

**Requirements**:

- Bachelor’s degree with at least 5-8 years of relevant experience in Marketing, Business Development, and Public & International Relations. Prior experience in planning & Control, Projects & Events Management are highly preferred
- Strategic and forward thinking individual, with excellent communication and interpersonal skills
- Outspoken and show ability to effectively, using varied communication systems and methodologies, communicate changes, share understanding and the impact of changes to supervisors, peers and direct reports
- Empathetic but yet able to show ability to allocate and control resources within own work area and that of the team, monitor and follow up on teams’ progress and problem solving, when needed, and make decisions based on pre-defined criteria and procedures to deliver desired outcomes
- Strong and robust people skills and ability to represent PaCE in public settings
- Ability to manage multiple projects and priorities with competing deadlines
- Meticulous with strong planning & analytical skills
- Able to multitask and work under tight deadlines

Hiring Institution: NTU

In line with Singapore’s nationwide Vaccination-Differentiated Safe Management Measures (VDS), employees must be fully vaccinated to return to the workplace, unless certified to be medically ineligible. For Information on VDS, please click here.

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