Marketing Intern, Distributor Markets

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
**Division**: Luxury, SEA Distributor Markets
**Job Title**: Marketing Intern
About the Role
**Through this role, you’ll be able to gain an understanding of**:
How the SEA Distributor Business Unit functions and how to liaise with key markets to support them to achieve best-in-class campaign executions.
You will have the opportunity to work with multiple SEA Distributor Markets and with established fragrance brands under Coty. Your scope will cover a broad range of marketing projects such as building a marketing launch plan, managing PR activations, media and e-comm plans as well as rolling out various trade activations while ensuring maximum ROI.
You will be involved in campaign ideation, having regular connections with the local teams on plan approvals, and eventually bringing the plans to life.
The Marketing Intern will play an integral role in enabling the business unit to achieve its business goals through operational and execution excellence for both online and offline channels.
KEY RESPONSIBILITIES
Work closely with distributor markets on marketing campaigns for the assigned brands - Hugo Boss, Marc Jacobs, Calvin Klein, Lacoste, Davidoff, Tiffany
Liaise with the relevant key stakeholders to get approval for all 360 launch plans, KOL engagement, e-comm, media and all other campaign assets and activations
Support markets in their execution for marketing campaigns by providing relevant toolkits, brand guidelines, assets and collaterals
Update KOL Tracker list for all brands and distributor markets for Paid/Unpaid KOLs as and when approved/updated
Update Marketing Campaign Completion Tracker with sales data and relevant information from markets
Assist marketing team on EMB and Prometheus offerings to markets
Assist marketing team to send out new fragrance samples to markets and gather their feedback
Assist marketing team in issuing of PO/PRs to vendors and distributors
Support the marketing team with ad-hoc requests
WHAT YOU’LL BRING
**ESSENTIAL**:
Undergraduates who can commit for at least 6 months for a full-time internship.
Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
Possesses cross-cultural awareness and high emotional intelligence.
Articulate, with the ability to work in a fast-paced environment.
Good balance of a professional attitude while having fun.
Strong interest in consumer goods, makeup and beauty products.
Strong desire to learn along with a strong sense of ownership.
Persuasive, resilient and flexible, able to easily adapt to new challenges.
Passionate, enthusiastic and driven to regularly follow-up with loose ends.
Able to thrive despite challenges while adopting a positive attitude under pressure.
LEARNING OUTCOMES
Sharp Marketing Skills
Gain an innate understanding of how to build 360 marketing campaigns from conceptualisation to execution
Learn industry best practises for branding and marketing
Strong Project Management Skills
Good tasks coordination and time management as you juggle multiple projects from end-to-end
Good stakeholder management as you manage both local markets and Global teams
Effective Communicator
Good delivery of guidance and suggestions to local markets to influence them to make the most effective marketing decisions
Clear presentations to Global to easily and effectively get all approvals on time
Creative Problem Solver
Ability to find alternatives and ways around roadblocks or in tough situations
Strong attention to detail with logical & critical thinking to help solve problems