Manager, Digital Engagement

**I. Mission of the department**
- To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
- To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices, Nos and POs)
- To facilitate and coordinate the development and alignment to a global brand and communications strategy
- To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
- To provide common technology platforms Network-wide to enable communication with the audience.

**II. The role**:
Managing and working with our global social media agency, and alongside the International Media, Brand and Network Communications teams, the role is responsible for providing digital project management support for public, corporate, advocacy, policy and conservation activities, seeking to improve reach, engagement, and conversion.

The Digital Manager (Channels) should seek to exemplify and demonstrate best practice for community and channel management at WWF; leading from the front, to provide a strong foundation and blueprint for WWF’s National Offices to build upon in their markets.

**III. Major functions**:

- Ensuring editorial alignment between channel calendars and schedules, and the annual communications plan
- Encourage growth across digital communications on the global WWF brand channels within the WWF Network of offices.
- Engage external audiences through effective and optimised use of WWF content
- Grow awareness, understanding and engagement with priority topics and messages
- Monitor, evaluate, and communicate the effectiveness and performance of channels and content
- Provide strategic and tactical support to the WWF Network around digital engagement and mobilisation; advise upon digital strategies in keeping with the changing digital landscape
- Ensure WWF maintains relevance and presence in the digital landscape
- Demonstrate best practice in deliver of the WWF brand tone of voice and personality
- Protecting WWF’s brand and reputation; developing and maintaining positive sentiment
- Cultivating and maintaining relationships with key agencies and freelancers

**IV. Major duties and responsibilities**:

- Channel management:

- Produce, schedule and deliver the global channel schedules in coordination with Planning Manager and Editorial process
- Engage external audiences by sourcing and managing written and audio-visual content and optimizing its use across online channels including social media
- Produce social copy - optimising to demonstrate brand tone of voice, personality and to engage with key audiences
- Run testing and optimisation activities across all channels (where possible) to improve performance against KPIs and objectives
- Manage and work with suppliers, contractors and agencies, including day-to-day management of WWF International’s global social media agency
- Audience management
- Produce and deliver growth strategies across social channels
- Identify opportunities to target and segment key audiences to best deliver the right message to the right people
- Explore technological solutions to best optimise user journeys and marcomms delivery
- Monitoring and evaluation
- Monitor and report on digital activity at WWF International, and within the WWF Network, and seek to ensure performance is optimised
- Run weekly ‘snap reports’ on performance and ensure key learnings and rapidly communicated to colleagues and stakeholders
- Ensure the KPI evaluation reporting is up to date
- Utilise social listening to aid in planning, recruitment and strategy
- Oversee input into the relevant areas of the Network Performance Overview
- Working with brand and content teams to:

- Assess performance of content
- Identify opportunities for growth or innovation - focusing on new products, trending topics or formats
- Ensure brand guidelines are up to date and relevant
- Lead, develop and manage key projects and activations
- Support and advise on crisis communication management
- Act as a digital communication expert within the Network:

- Provide tactical support to the Network for digital channel management, engagement and mobilisation, incl:

- Distributing materials reuse by the WWF network
- Assist in delivering collaboration amongst offices
- Training and promotion of best practice

**V. Profile Qualifications**
- A bachelors or equivalent degree in communications or other relevant fields
- Proven communications background with an overall understanding of the sector
- Experience in digital roles including channel and audience management
- Demonstrated experience working with internal and external stakeholders in a regional or a global role.

**Skills and Competencies**
- Proven copywriting skills for a consumer audience
- Knowledge and experience of the not-for-profit sector, pre