
Digital Marketing Executive
13 hours ago
You will leverage your expertise in digital channels, analytics, and creativity to drive growth and support the achievement of our business goals.
**Tools & Platforms Covered**:
- Facebook
- Instagram
- TikTok
- Google
- ActiveCampaign
- Hubspot
**Key Responsibilities**:
- **Lead Generation Strategy**: Collaborate with both the Sales and Marketing departments to develop and implement effective lead generation strategies that align with company objectives.
- **SEO and SEM**: Optimize website content and structure for search engines (SEO), and manage search engine marketing (SEM) campaigns to maximize visibility and generate quality leads.
- **Social Media Management**: Manage and maintain our social media presence, creating and curating content that resonates with our target audience and encourages engagement and lead generation.
- **Analytics and Reporting**: Monitor, analyze, and report on the performance of lead generation campaigns, using data-driven insights to continuously improve strategies and outcomes.
- **A/B Testing**: Conduct A/B tests on various campaign elements to optimize conversion rates and overall performance.
- **Collaboration**: Work closely with cross-functional teams, including sales and design, to ensure alignment of marketing efforts and maximize lead-to-customer conversion.
- **Stay Current**: Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to proactively suggest new strategies and tactics.
**Salary**: $3,200.00 - $3,800.00 per month
Schedule:
- Monday to Friday
Work Location: In person
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